Sales Manager

Great Wolf Resorts • Fitchburg, MA

389d • $55,000 - $55,000

About The Position

The Sales Manager at Great Wolf Lodge is responsible for strategically targeting high-margin sales opportunities and converting them into successful sales wins. This role involves developing and executing outbound prospecting strategies, managing client relationships, and achieving sales goals to contribute to the overall success of the Lodge.

Requirements

• Bachelor's degree in hotel/hospitality or related field, or equivalent combination of education/experience.
• Minimum 4 years in sales with specific experience in hospitality event/conference sales.
• Demonstrated proficiency in Microsoft Office Suite.
• Successful completion of criminal background check and drug screen.
• Professional communication skills both verbal and written.

Nice To Haves

• Significant customer service experience.
• Strong problem solving and organizational skills.
• Attention to detail and ability to exceed quality standards.
• Enthusiastic and positive energy.
• Multi-tasking ability.

Responsibilities

• Develop and execute comprehensive outbound prospecting strategy to secure new and existing group room and event business.
• Increase market share through effective networking, research, and business development activities.
• Convert group and meeting inquiries to sales via fast response time and exceptional sales skills.
• Represent Great Wolf at local and regional trade and travel shows to promote the Groups brand.
• Demonstrate strong account management fundamentals, including effective entry of all activities in CRM system.
• Build and maintain key client relationships, generating repeat business and lifetime value.
• Prepare compelling group proposals, sales materials, and contracts that result in sales wins.
• Deliver on assigned group room and catering sales goals.
• Negotiate contracting terms including pricing for meeting room rental and audio visual.
• Submit a weekly report to the director of sales and catering documenting sales activities.
• Create and update quarterly sales action plans outlining business development objectives.
• Provide consultation/advice to clients on all aspects of lodge's facilities and services.
• Monitor room blocks and communicate with appropriate property personnel regarding group room pick-ups.
• Investigate and resolve any group complaints or conflicts.
• Complete Banquet Event Orders (BEOs) and Resumes for clients and operations departments.
• Provide detailed information on meeting-specific needs throughout the booking process.
• Maintain Posting Master (PM) account ledger.

Benefits

• Competitive salary of $55,000 per year.
• Equal Opportunity Employer policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Accommodation
• Education Level: Bachelor's degree