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The position involves developing new business within target markets and managing the sales and business development process. The individual will oversee the sales cycle from initial inquiry to final closure, aiming to increase the conversion rate on quotes by refining the sales process. Responsibilities include ensuring leads are qualified, managing RFQs, creating sales tools, and developing marketing programs to generate leads. The role also requires establishing an annual sales and marketing strategy, replacing low-margin business with higher volume opportunities, and collaborating with executive management to shape the company's strategic direction. Regular reviews of sales and margins, customer engagement, and coaching direct reports are also key components of the role.