Sales Manager

Starboard Cruise Services•Miami, FL

About The Position

The Sales Manager, Luxury & Resorts, is the primary driver of on-property sales performance at Starboard Group’s resort retail locations, responsible for ensuring the portfolio meets its financial targets. Based in Miami, this role partners closely with resort leadership at each property, the internal Luxury & Resorts team, and cross-functional teams at Starboard to strengthen selling behaviors, improve product performance, support key marketing and event initiatives, uncover revenue opportunities, and identify learnings from Starboard’s cruise business that may strengthen the resort business. Sales leadership is the core focus of this role, with operational execution serving as the supporting foundation that enables strong selling. The Sales Manager collaborates closely with the Luxury & Resort Marketing & Events team to support the execution of marketing initiatives, visual presentation updates, events, and guest-facing communications—and to ensure all activations are delivered to defined standards. What you’ll be doing: ESSENTIAL DUTIES & RESPONSIBILITIES: Achieving Financial Targets & Sales Leadership: Serve as the primary driver of on-property sales performance, ensuring the Starboard Resort meets revenue, margin, and profitability goals. Monitor daily/weekly/monthly sales performance to identify trends, risks, and opportunities—and take timely, effective action. Develop and execute property-level sales plans aligned with occupancy, guest behavior, seasonality, and local dynamics. Implement KPIs, selling programs, coaching tools, and productivity drivers that elevate selling effectiveness and strengthen conversion. Partner with the Luxury & Resort Marketing & Events team to support the execution of marketing, promotional, visual presentation, and event activity—and provide clear, data-driven feedback on their impact to sales and guest engagement. Look for learnings and best practices from Starboard’s cruise business that can be applied to enhance or optimize the resort retail model. Provide flexible commercial support to the Luxury Division when needed. Assortment Insight & Product Performance Contribution: Partners closely with the Starboard Luxury & Resorts team and Starboard Group’s Merchandising & Planning team to evaluate product and brand performance. Contribute insights and recommendations that help inform assortment strategy and inventory decisions. Identify opportunities to improve revenue density through newness, high-margin categories, and vendor activations. Share guest feedback and on-property observations to support seasonal buying and assortment evolution. Operational Execution & Standards: Ensure operational readiness that enables strong selling—including inventory flow, replenishment accuracy, and stockroom organization. Maintain clean, guest-ready store environments that support engagement, storytelling, and conversion. Conduct operational reviews with store manager to identify and close gaps that may impact sales performance. Support consistent execution of the retail operating model across all resort boutiques. Leadership, Coaching & Team Development: Partner in recruitment and hiring decisions for store teams Support performance reviews and development planning Identify high-potential talent to build bench strength and support future growth across the resort portfolio Coach store managers and sales teams to strengthen selling behaviors, guest engagement, and performance discipline Deliver ongoing sales and service training tailored to each resort’s environment, guest mix, and opportunity areas Share best practices across properties to build a collaborative, high-performance sales cultur Facilitate clear and proactive communication between field teams and the Miami support office Partnership & Cross-Functional Collaboration: Build strong relationships with resort leadership across properties to align on guest experience, business priorities, and commercial opportunities Work closely with the Luxury & Resort Marketing & Events team on marketing initiatives, visual presentation updates, event programming, and communications Identify cross-department opportunities across spa, F&B, guest services/reception, entertainment, loyalty, and other resort touchpoints to cross-promote retail and create synergies that drive traffic and sales Recommend marketing opportunities that enhance retail visibility and guest engagement across the broader resort environment Collaborate with each resort’s loyalty team to identify promotional synergies, guest benefits, and partnership opportunities that support retail sales Provide timely, data-driven feedback on the commercial impact of events, campaigns, and activations Partner with Finance, Merchandising & Planning, Operations, and other support teams to ensure cohesive execution of commercial priorities Support new store openings, assortment transitions, and select cross-divisional initiatives

Requirements

5+ years of experience in retail sales leadership within specialty, lifestyle, luxury, or hospitality-driven environments
Demonstrated success driving strong sales and margin performance
Strong analytical skills with the ability to interpret sales, product, and inventory reporting
Excellent communication and relationship-building skills across all levels
Experience coaching selling behaviors and driving team performance
Ability to travel regularly (50–75%)
Highly organized, proactive, and effective in a fast-paced, entrepreneurial environment
Is financially driven and motivated by achieving sales and margin targets
Understands how product mix, selling behaviors, marketing, events, service, and operations influence financial outcomes
Quickly identifies performance gaps and takes decisive, informed action
Builds strong cross-functional relationships that unlock resort-wide revenue opportunities
Operates with agility, resourcefulness, and a performance-first mindset
Supports cross-division needs when needed while maintaining primary focus on the Starboard Resort
Customer Service
Relationship Management
Business Acumen
Drive for Results
Self-Development
Courage
Problem Solving
Communicating Effectively
Teamwork and Collaboration

Responsibilities

Serve as the primary driver of on-property sales performance, ensuring the Starboard Resort meets revenue, margin, and profitability goals.
Monitor daily/weekly/monthly sales performance to identify trends, risks, and opportunities—and take timely, effective action.
Develop and execute property-level sales plans aligned with occupancy, guest behavior, seasonality, and local dynamics.
Implement KPIs, selling programs, coaching tools, and productivity drivers that elevate selling effectiveness and strengthen conversion.
Partner with the Luxury & Resort Marketing & Events team to support the execution of marketing, promotional, visual presentation, and event activity—and provide clear, data-driven feedback on their impact to sales and guest engagement.
Look for learnings and best practices from Starboard’s cruise business that can be applied to enhance or optimize the resort retail model.
Partners closely with the Starboard Luxury & Resorts team and Starboard Group’s Merchandising & Planning team to evaluate product and brand performance.
Contribute insights and recommendations that help inform assortment strategy and inventory decisions.
Identify opportunities to improve revenue density through newness, high-margin categories, and vendor activations.
Share guest feedback and on-property observations to support seasonal buying and assortment evolution.
Ensure operational readiness that enables strong selling—including inventory flow, replenishment accuracy, and stockroom organization.
Maintain clean, guest-ready store environments that support engagement, storytelling, and conversion.
Conduct operational reviews with store manager to identify and close gaps that may impact sales performance.
Support consistent execution of the retail operating model across all resort boutiques.
Partner in recruitment and hiring decisions for store teams
Support performance reviews and development planning
Identify high-potential talent to build bench strength and support future growth across the resort portfolio
Coach store managers and sales teams to strengthen selling behaviors, guest engagement, and performance discipline
Deliver ongoing sales and service training tailored to each resort’s environment, guest mix, and opportunity areas
Share best practices across properties to build a collaborative, high-performance sales cultur
Facilitate clear and proactive communication between field teams and the Miami support office
Build strong relationships with resort leadership across properties to align on guest experience, business priorities, and commercial opportunities
Work closely with the Luxury & Resort Marketing & Events team on marketing initiatives, visual presentation updates, event programming, and communications
Identify cross-department opportunities across spa, F&B, guest services/reception, entertainment, loyalty, and other resort touchpoints to cross-promote retail and create synergies that drive traffic and sales
Recommend marketing opportunities that enhance retail visibility and guest engagement across the broader resort environment
Collaborate with each resort’s loyalty team to identify promotional synergies, guest benefits, and partnership opportunities that support retail sales
Provide timely, data-driven feedback on the commercial impact of events, campaigns, and activations
Partner with Finance, Merchandising & Planning, Operations, and other support teams to ensure cohesive execution of commercial priorities
Support new store openings, assortment transitions, and select cross-divisional initiatives