Sales Manager

FASTSIGNS®•Grand Rapids, MI

1h•Onsite

About The Position

FASTSIGNS of Grand Rapids is seeking an experienced Sales Manager who is passionate about growing both people and revenue. In this Player/Coach role, you will manage your own book of business while mentoring and leading our Inside and Outside Sales teams toward consistent performance and growth. We’re looking for a results-driven leader who understands the signage industry, embraces data-driven decision-making, and knows how to lead a team in a fast-moving, opportunity-rich environment. The Sales Manager is responsible for leading, developing, and supporting FASTSIGNS’ Inside and Outside Sales teams while actively contributing to revenue growth through direct sales. This is a hands-on leader role that balances personal business development with team leadership, performance management, and sales process accountability. The Sales Manager sets the standard for consultative selling, customer experience, and internal collaboration. This role will partner closely with Inside Sales, Project Managers, Production, and Leadership to ensure a seamless sales-to-production workflow, consistent execution, and achievement of company sales goals.

Requirements

Proven experience leading, coaching, and developing a sales team
Strong communicator with excellent verbal and written communication skills
Ability to provide clear, direct feedback while maintaining trust and morale
Highly organized with strong time management and follow-through
Metrics-driven mindset with experience using CRM systems and performance data
Strong relationship-building skills and customer-focused approach
Strong negotiation and closing skills, with the ability to both lead by example and coach others through complex sales conversations
Bachelor’s Degree or equivalent experience
5+ years of experience in sales or business development
Must have valid driver’s license

Nice To Haves

Prior experience in signage, graphics, print, or commercial construction strongly preferred
Experience working with CRM software, preferred
Experience working with EOS or similar performance framework, preferred

Responsibilities

Lead, coach, and develop Inside and Outside Sales Representatives through regular 1:1 meetings, field ride- along, and ongoing feedback
Set clear expectations for sales activity, customer engagement, follow-up, and accountability
Support professional development by coaching on prospecting, discovery, solution development, quoting, and closing techniques
Conduct formal monthly 1:1 reviews focused on performance, pipeline health, and each salesperson’s path to goal
Foster a positive, accountable team culture centered on collaboration, ownership, and continuous improvement
Actively manage and grow a personal portfolio of key and high-value customer accounts
Establish and reinforce consistent prospecting, pipeline management, and follow-up standards across the sales team
Coach sales representatives on identifying and pursuing new business opportunities through networking, referrals, and targeted outreach
Monitor industry trends, customer needs, and competitive activity to identify growth opportunities to inform sales strategy
Represent FASTSIGNS at community events, networking groups, and industry functions to generate new business and strengthen brand presence
Set and model expectations for consultative selling and relationship-based customer engagement
Participate in key customer meetings, site visits, and discovery sessions for complex or high-impact projects
Ensure the sales team consistently educates customers on FASTSIGNS’ in-house manufacturing capabilities and full range of solutions
Support sales representatives in setting clear customer expectations related to timelines, deliverables, and costs
Drive a customer-first mindset that promotes satisfaction, repeat business, and long-term relationships
Lead and reinforce collaboration between Inside and Outside Sales, Project Management, and Production teams
Ensure consistent adherence to sales processes, CRM usage, quoting standards, and project handoff procedures
Identify and address breakdowns in the sales-to-production workflow to improve efficiency and customer experience
Partner with Project Managers and Leadership to resolve issues, manage expectations, and ensure successful project outcomes
Promote thorough customer and project follow-up to drive satisfaction and repeat business
Operate within EOS, serving as the key sales leader accountable for team performance
Lead weekly sales meetings focused on priorities, issue-solving, accountability, and team alignment
Track and manage KPIs related to sales activity, pipeline health, quoting, follow-up, and closing ratios
Use CRM data and scorecards to forecast revenue, identify gaps, and coach team members toward their goals
Translate EOS metrics and expectations into clear, actionable guidance for the sales team