Sales Manager, Events and University Programs

Fullsight•Springfield, MA

23d

About The Position

SAE Industry Technologies Consortia (ITC), Performance Review Institute (PRI) and SAE International (SAE), deliver shared solutions to industry's common challenges. Join us and create a higher standard for a better world. The Sales Manager, Events and University Programs is responsible for leading and developing SAE’s event sales team, driving revenue growth through exhibit, sponsorship, and partnership programs across SAE’s global portfolio of technical conferences and experiences. This role focuses on executing sales strategies, managing client relationships, optimizing event packages, and ensuring delivery of exceptional customer value. The Events Sales Manager collaborates closely with the Sales Director, Event Operations, Marketing, and Product teams to achieve revenue goals, enhance customer engagement, and align sales initiatives with SAE’s strategic priorities. ABOUT THE ORGANIZATION SAE Industry Technologies Consortia® (SAE ITC) enables organizations to define and pilot best practices. SAE ITC industry stakeholders are able to work together to effectively solve common problems, achieve mutual benefit for industry, and create business value. The Performance Review Institute® (PRI) is the world leader in facilitating collaborative supply chain oversight programs, quality management systems approvals, and professional development in industries where safety and quality are shared values. SAE International® (SAEI) is a global organization serving the mobility sector, predominantly in the aerospace, automotive and commercial-vehicle industries, fostering innovation, and enabling engineering professionals. Since 1905, SAE has harnessed the collective wisdom of engineers around the world to create industry-enabling standards. Likewise, SAE members have advanced their knowledge and understanding of mobility engineering through our information resources, professional development, and networking. Fullsight is a shared services group working across three affiliate organizations, SAE ITC, SAE International, and Performance Review Institute (PRI), uniformly delivering HR, IT, Legal, Customer Success, Finance, and Procurement services, which enables us to distribute resources across all parts of our businesses. We help the mobility industry adopt promising technologies at scale by laying the groundwork for best practices. The scientific and engineering communities are rich with innovative ideas that need implementation to make a positive difference and better our tomorrows. We nurture the future-forward ideas that show gathering momentum and provides them a robust foundation to grow. For over a century, our organizations and affiliates have been at the forefront of mobility solutions. Our storied history, our unparalleled authority in practically every aspect of mobility engineering, and our neutral voice ensures we are at the cutting edge of new and emerging technologies now – and in the future

Requirements

Bachelor’s degree in Business or related field.
Minimum of six (6) years of experience in event, exhibit, or sponsorship sales.
Proven ability to manage a professional sales team, providing clear direction, measurable goals, and accountability.
Demonstrated success managing sales pipelines, forecasts, and budget processes.
Strong analytical, organizational, and problem-solving skills.
Effective interpersonal, negotiation, and presentation abilities.
Ability to collaborate with cross-functional peers and leadership, and effectively communicate recommendations to stakeholders.
Decision-making skills that reflect sound judgment and the ability to allocate resources to achieve defined sales goals.

Nice To Haves

Experience with B2B or association-based event sales.
Familiarity with technical, engineering, or mobility industry conferences.
Proficiency with CRM systems, forecasting tools, and event management platforms.
Established network of clients, sponsors, or exhibitors in related industries.

Responsibilities

Sales Strategy Execution and Revenue Growth Execute sales strategies to achieve and exceed exhibit, sponsorship, and partnership revenue goals.
Collaborate with Marketing and Event Product teams to develop pricing and promotional offerings.
Serve as the primary contact for major clients and sponsors.
Team Leadership and Performance Management Lead, coach, and develop the event sales team to achieve individual and team targets.
Establish measurable sales goals, performance metrics, and conduct regular reviews.
Forecasting, Reporting, and Business Planning Build and maintain budgets and sales forecasts with the Sales Director.
Monitor pipelines, track progress, and ensure accurate CRM reporting.
Marketing Collaboration and Industry Engagement Partner with Marketing to develop campaigns and event promotion strategies.
Represent SAE at industry events, conferences, and client functions.
Customer and Market Insights Gather and analyze customer feedback to inform sales strategies.
Coordinate client visits and sponsor engagement activities to strengthen relationships.