Sales Manager, Coil & Architectural Industrial Coatings

Axalta

153d

About The Position

The Coil & Architectural Sales Manager is a high-impact, customer-facing leadership role responsible for owning and executing sales strategy, driving top-line growth, and strengthening customer relationships across North America. This position requires a proven ability to lead commercial teams, manage complex value chains, and deliver on aggressive sales targets in the coil coating and architectural extrusion markets. A background in liquid and powder coatings is strongly preferred. The successful candidate will be accountable for delivering sustained revenue growth, margin expansion, and customer satisfaction by actively managing strategic accounts, guiding sales execution, and ensuring alignment with Axalta’s business objectives. This role is fully remote and may be based anywhere in the U.S. Travel required: approx. 40%.

Requirements

• Bachelor’s degree in Business, Science, Engineering or related field preferred but not required; advanced technical or commercial education is a plus.
• Minimum of 10 years of experience in the industrial coatings, chemicals, or related B2B industries with a strong track record in sales, technical service, or marketing.
• Proven experience leading high-performing sales teams and driving measurable commercial outcomes.
• Deep knowledge of customer value drivers, supply chains, and buying behaviors in the coil and architectural coatings market.
• Demonstrated success in strategic account planning, complex negotiations, and growing key accounts.
• Strong financial acumen with the ability to interpret data, manage budgets, and align sales efforts with business goals.
• Excellent communication and interpersonal skills, with the ability to influence internal stakeholders and external customers at all levels.
• Proficiency in Microsoft Office tools, especially Excel and CRM platforms (e.g., Salesforce).
• Willingness to travel 40%+ as required to engage with customers and team members.

Responsibilities

• Overall management of Coil & Architectural commercial sales team in North America comprised of 6-8 direct reports.
• Lead and develop the North American Coil & Architectural sales team, fostering a culture of accountability, performance, and customer focus.
• Set clear sales targets and take full ownership for delivering on revenue, margin, customer growth, and profitability goals.
• Develop and execute customer segmentation and channel coverage strategies to optimize sales efficiency and deepen engagement with priority accounts.
• Ensure alignment of resources and tactics across OEM direct sales, coaters, distributors, and specifiers to drive growth and margin.
• Act as the commercial lead for cross-functional collaboration with product management, technical service, marketing, operations, and supply chain.
• Provide hands-on leadership in managing the sales pipeline, coaching team members on opportunity development, deal progression, and closure.
• Identify and lead strategic growth initiatives including expansion into new markets, applications, and geographies.
• Recruit, mentor, and retain top sales talent.
• Ensure full adherence to commercial policies, pricing structures, and Delegation of Authority (DOA) guidelines.
• Maintain a consistent presence with customers through regular site visits and proactive engagement.
• Establish sales KPIs and regularly review team performance against goals.
• Champion the use of Salesforce.com to ensure accurate tracking of customer activity, sales opportunities, and key initiatives.
• Manage regional budgets and expenditures, ensuring alignment with financial targets.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees