Sales Manager Bench

Brookdale Senior Living • Charlotte, NC

121d

About The Position

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity, Brookdale is committed to making lives better, including your own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. This position involves participating in on-the-job training experiences for the Sales Manager role, learning new skills about senior living, and demonstrating increasing proficiency and expertise with sales and marketing responsibilities within the Brookdale organization. The Brookdale Bench Program will prepare you to assume the Sales Manager role at one of our communities.

Requirements

• Bachelor's Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required.
• A minimum of two to five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales.
• Proven track record of generating and closing a high percentage of qualified leads.
• Possess and maintain a valid driver's license.

Responsibilities

• Maintains and/or improves upon the occupancy level of the community in accordance with the marketing and business plans.
• Utilizes established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
• Manages the sales process by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about the community's services and programs.
• Responds promptly to every telephone call, email, and Internet or in-person inquiry.
• Completes weekly follow-up calls, letters, and tours as defined by the community marketing plan.
• Coordinates and completes all activities needed for a sale and converts deposits to move-ins.
• Keeps management and other key associates abreast of the status of all prospective move-ins.
• Tracks and records pre-residency steps to facilitate communication.
• Coordinates with the business development coordinator/director on a weekly basis regarding business development efforts.
• Contacts local sources including legal and financial professionals, senior organizations, and other local community contacts.
• Develops and maintains relationships with and generates leads through residents, family, and professional referral sources.
• Provides information and conducts presentations about community services and programs.
• Effectively manages community inventory and looks for opportunities for increasing revenue.
• Represents the community and increases awareness through participation in outside events and community involvement.
• Follows up and executes sales process with all leads from events.
• Assists management with resident retention through new resident welcome events and other programs.
• Partners with management to develop and execute marketing plans.
• Researches and provides recommendations for content and delivery of promotional materials.
• Monitors conversion ratios regarding sales performance and business development calls.
• Maintains working knowledge of lead management systems and uses them to maximize sales effectiveness.

Benefits

• Full suite of health insurance, life insurance and retirement plans.
• Paid Time Off and paid holidays.
• Company provided life insurance.
• Adoption benefit.
• Disability (short and long term).
• Flexible Spending Accounts.
• Health Savings Account.
• Optional life and dependent life insurance.
• Optional voluntary benefits including accident, critical illness and hospital indemnity insurance, and legal plan.
• Tuition reimbursement.
• Annual bonus incentive for full-time associates.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Nursing and Residential Care Facilities
• Education Level: Bachelor's degree