Sales Force Effectiveness Director

Neogen Corporation • Lansing, MI

250d • Remote

About The Position

The Director of Sales Force Effectiveness plays a vital leadership role in driving strategic commercial initiatives that elevate sales performance, streamline operations, and contribute to sustainable business growth. This position will lead the development and execution of commercial strategies designed to deliver exceptional customer value, optimize revenue generation, and secure market leadership. Through data-driven decision making and cross-functional collaboration, this leader will ensure the continuous transformation of the commercial organization. This role follows a hybrid model, combining in-office and remote work. We offer flexibility in scheduling to accommodate individual needs while maintaining team collaboration.

Requirements

• Bachelor's degree in Business, Marketing, or a related field required; MBA or advanced degree preferred.
• 10-15 years of experience in commercial leadership or business development roles.
• Proven success in leading large-scale commercial transformation initiatives.
• Strong B2B experience with a deep understanding of customer dynamics and competitive strategy.
• Demonstrated ability to lead cross-functional teams and collaborate effectively with senior leadership.

Nice To Haves

• Project management certification preferred.

Responsibilities

• Champion best-in-class sales processes, methodologies, and tools across commercial teams.
• Serve as a key driver of commercial transformation initiatives with a focus on innovation, agility, and customer-centricity.
• Analyze sales performance metrics and translate insights into strategic recommendations for improvement.
• Design and implement impactful training programs, tools, and systems to enhance sales effectiveness.
• Lead the development and continuous improvement of forecasting, pipeline management, and reporting processes.
• Partner with leaders across Marketing, Product Development, Operations, and Finance to ensure alignment and execution of commercial strategies.
• Build and maintain strong relationships with senior leadership to support alignment and shared accountability for commercial success.
• Evaluate and refine commercial processes to increase efficiency, lower operational costs, and drive profitability.
• Implement systems and technologies that promote streamlined operations and improved decision-making.
• Establish and monitor KPIs related to sales effectiveness, market penetration, and revenue growth.
• Deliver regular performance updates to executive leadership and adjust plans as needed based on business insights.
• Lead, coach, and develop the Sales Force Effectiveness team, promoting a high-performance culture.
• Attract, retain, and cultivate top-tier talent within the commercial functions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree