Sales Engineer

Firecrawl•San Francisco, CA

5d•$120,000 - $250,000•Remote

About The Position

You'll partner with AEs and Founders to help technical buyers — engineers, data scientists, AI/ML leads — understand how Firecrawl solves their hardest web-data problems. You'll lead demos, build prototypes, handle deep technical questions, and ensure every prospect hits the "aha moment" where Firecrawl's API just clicks. This is a high-impact role where you'll influence product direction, help design integrations, and define how Firecrawl is adopted across engineering teams. Salary Range: $120,000–$250,000/year OTE (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: https://www.firecrawl.dev/careers/compensation.) Equity Range: Up to 0.10% Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10) Job Type: Full-Time (SF) OR Contract (Remote) Experience: 3+ years or equivalent shipped systems Visa: US Citizenship/Visa required for SF; N/A for Remote About Firecrawl Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we've hit 8 figures in ARR and 80k+ GitHub stars by building the fastest way for developers to get LLM-ready data. We're a small, fast-moving, technical team building essential infrastructure super-intelligence will use to gather data on the web. We ship fast and deep.

Requirements

Technically fluent, not just technically adjacent. You're comfortable reading and writing code (Python, JavaScript, etc.), using APIs, and debugging integrations live. You don't need to hand off to engineering every time a prospect has a hard question — you can answer it yourself or build the proof on the spot.
An empathetic communicator who bridges worlds. You translate complex technical ideas into clear value for engineers and non-technical stakeholders alike. You know when to go deep on architecture and when to zoom out to business impact.
A problem solver, not a slide reader. You dig into customer workflows, understand blockers, and craft creative technical solutions. Your demos feel like conversations, not presentations.
Startup-ready and comfortable in ambiguity. You don't need a playbook or a solutions catalog. You thrive when the answer is "figure it out," and you move fast enough that customers feel momentum.
Cross-functional glue. You work naturally across Sales, Product, and Engineering. You're the connective tissue between what customers need and what gets built.
Backgrounds that often do well: Sales engineers or solutions architects at devtools or API companies. Engineers who discovered they love the customer-facing side. Technical founders who've sold their own product.

Responsibilities

Partner with Sales to support technical evaluations and discovery calls
Lead demos and POCs: design and deliver technical walkthroughs and lightweight prototypes to prove value
Understand a customer's use case, identify where Firecrawl fits, and show how to get from messy web data to structured, LLM-ready output
Collect and synthesize field insights to help the product team prioritize roadmap items
Improve API docs, build sample projects, and contribute to internal enablement resources
Translate technical pain points into actionable product improvements
Train new hires and partner with marketing on technical collateral (videos, blog posts, live demos)
Work alongside AEs to support technical evaluations and discovery calls.
Design and deliver technical walkthroughs and lightweight prototypes to prove value.
Understand a customer’s use case, identify where Firecrawl fits, and show how to get from messy web data to structured, LLM-ready output.
Collect and synthesize insights from the field to help the product team prioritize roadmap items.
Improve API docs, build sample projects, and contribute to internal enablement resources.
Translate technical pain points into actionable product improvements.
Train new hires and partner with marketing on technical collateral (videos, blog posts, live demos).

Benefits

Salary that makes sense — $170,000–215,000/year (SF, U.S.-based), based on impact, not tenure
Own a piece — Up to 0.20% equity in what you're helping build
Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
Parental leave — 12 weeks fully paid, for moms and dads
Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
Learning & Development - Expense up to $1000/year toward anything that helps you grow professionally
Team offsites — A change of scenery, minus the trust falls
Sabbatical — 3 paid months off after 4 years, do something fun and new
Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
Doctegrity telehealth — Talk to a doctor from your couch
401(k) plan — Retirement might be a ways off, but future-you will thank you
Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
Pet insurance — Because fur babies are family too
SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy
E-Bike transportation — A loaner electric bike to get you around the city, on us