Sales Enablement & Product Marketing Lead, Lending

Finastra Technology•Atlanta, GA

About The Position

At Finastra, we are a dynamic global provider of open finance software solutions, dedicated to expanding access to financial services. Our innovative applications span Lending, Payments, Treasury and Capital Markets, and Universal Banking. Proudly serving over 8,000 customers, including 45 of the world's top 50 banks, we aim to boost financial inclusion for all. Join us and be part of a vibrant company that embraces diverse perspectives, and is committed to doing well by doing good. About the role We are looking for a highly skilled Sales Enablement & Product Marketing Lead to support our U.S. Retail Lending business. This role is ideal for someone who can bridge the gap between product marketing and sales enablement , with a strong grasp of the U.S. banking system , fluent English communication , and the ability to create high-quality content that drives sales success.

Requirements

7+ years of experience in Sales Enablement, Product Marketing, or related roles within the U.S. banking or fintech sector.
Deep understanding of U.S. retail lending , compliance, and commercial/consumer banking workflows.
Proven ability to train and enable sales teams , with a focus on practical application and measurable outcomes.
Strong experience with Salesforce and a commitment to maintaining CRM hygiene and data quality.
Exceptional written and verbal English communication skills —able to write and present with clarity, professionalism, and impact.
Self-starter with the ability to manage multiple projects and stakeholders across departments

Responsibilities

Develop and deliver training programs to ensure Sales and Pre-Sales teams are confident in positioning and demonstrating our lending solutions.
Facilitate onboarding and continuous learning sessions focused on product knowledge, competitive positioning, and objection handling.
Promote Salesforce hygiene by reinforcing best practices and aligning messaging within CRM workflows.
Own the creation of compelling, accurate, and audience-specific content including product sheets, sales decks, website copy, and internal guides.
Translate complex product features into clear, benefit-driven messaging tailored to U.S. financial institutions.
Ensure consistency of messaging across all sales and marketing channels.
Collaborate with Product, Sales, and Marketing teams to define and execute GTM strategies for new product launches and updates.
Lead internal launch communications and ensure all stakeholders are aligned and equipped with the right materials.
Gather feedback from Sales and clients to refine messaging and inform product development.
Facilitate user groups and feedback loops to ensure our solutions meet market needs.

Benefits

Flexibility: Enjoy unlimited vacation, based on your location and business priorities. Hybrid working arrangements, and inclusive policies such as paid time off for voting, bereavement, and sick leave.
Well-being: Access Confidential one-on-one therapy through our Employee Assistance Program, find support from our network of Wellbeing Champions and Gather Groups, and a calendar of monthly events and initiatives designed to help you thrive - Inside and Outside of work.
Medical, life & disability insurance, retirement plan, lifestyle and other benefits
ESG: Benefit from paid time off for volunteering and donation matching.
DEI: Participate in multiple DE&I groups for open involvement (e.g., Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, Women@Finastra).
Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.
Recognition : Be part of our global recognition program, Finastra Celebrates, and contribute to regular employee surveys to help shape Finastra and foster a culture where everyone is engaged and empowered to perform at their best.

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