Land O' Lakes-posted 17 days ago
Full-time • Mid Level
Arden Hills, MN
5,001-10,000 employees
Merchant Wholesalers, Nondurable Goods

This "prepare to sell" position supports the Retail and Foodservice field sales organizations in achieving sales volume and profit goals. This position directs and guides our omni commerce strategic initiatives and execution for the sales organization. Specifically, this position works closely with the Sales Acceleration Director to provide direction on department prioritization, manages the development and deployment of the annual trade and promotion plan across the Retail channel including Butter, Deli, DCC, RSS, and Hispanic categories, as well as Foodservice and Education channels. Additionally, this position will provide customer perspective to internal cross functional teams while coordinating internal resources and managing projects and initiatives that drive annual plan objectives. Finally, the Sales Acceleration Manager will also attend sales calls with strategic customers as needed throughout the year.

  • Coordinate Joint Business Planning (JBP) and spend negotiations alongside other business negotiations (trade, shopper, Retail Media Networks (RMN)).
  • Work closely with shopper marketing and digital/e-commerce teams during the development of customer sell-in stories as well as lead customer negotiations in collaboration with the sales team.
  • Act as a conduit for omni-channel requests and questions between sales, marketing, and central teams.
  • Facilitate the execution of trimester plans with core customers and management of overall omni-channel spend and content requests.
  • Coordinate retailer digital capabilities and input into shared trade/shopper calendar management with BU marketing.
  • Facilitate and obtain spend approval from Business Unit (BU) Marketing while serving as a field sales e-commerce consultant.
  • Develop and maintain the customer playbook/scorecard to track cost to serve and customer spend allocations.
  • Monitor industry wide category and customer specific changes in the competitive landscape to evaluate the effectiveness and impact on our current performance and future strategies.
  • Track and govern omni-channel activities and performance.
  • Handle digital coupon and incentive requests, route creative materials and manage asset deadlines as well as oversee omni-channel planning and digital distribution mapping, including online IDs per retailer.
  • Develop and engage connections with field sales leadership (Team Leaders and Directors), marketing directors, supply chain, deployment, warehousing, customer service and IT.
  • Attend key customer sales calls to develop, iterate, and optimize go to market strategies throughout the year, manage the omni-channel team SharePoint site, conduct audits and update assets as needed.
  • Responsibility for facilitating the incorporation of executable omni-channel strategies into the annual Sales Planning Guide.
  • 4-year college degree or equivalent work experience.
  • 4 or more years in self-directed field-based selling role or in Headquarter based sales support/customer marketing role - required
  • Proficiency with syndicated data sources (IRI and IRI Unify), proficiency in Excel and PowerPoint. Knowledge of POWER BI or other data visualization package - required
  • Demonstrated ability to utilize and understand Salesforce reporting - required
  • Ability to pull and analyze data out of enterprise reporting tools (PowerBI, Salesforce, TPM tool, etc.) - required
  • Working understanding of trade management systems to analyze and create trade programs - required
  • Demonstrated ability to develop and lead new item launches, product withdrawals/recalls, and price changes across channels - required
  • Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources.
  • Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service