Sales Enablement Lead

Anrok•San Francisco, CA

1d•Hybrid

About The Position

Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity. As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere. Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels—so companies can focus on growth, not compliance. Our customers include: 40% of Forbes Top 50 AI companies 20% of Forbes Top 100 Cloud companies Top companies like Notion, Anthropic, and Cursor We're making compliant digital commerce a reality for companies big and small, backed by over $100M from leading investors including Spark Capital, Sequoia, Index, and Khosla Ventures. Join as our first Sales Enablement Lead and build the foundation that will scale our sales organization from startup to market leader. You'll create the programs, processes, and training that transform how we sell in the complex world of tax compliance. As the key orchestrator across product, marketing, and sales teams, you'll ensure our sales organization has the tools and knowledge to succeed at every stage of the customer journey. You'll shape the future of a fast-growing sales organization by building comprehensive programs that enhance everything from prospecting to closing. Beyond traditional product enablement, you'll develop the systems and processes that transform how our team sells in a complex, technical domain. This role demands someone who can move quickly without sacrificing quality, building effective training and enablement materials to drive continued rapid growth and establish Anrok as the definitive solution for sales tax automation.

Requirements

4 years of relevant experience, including 2 years of customer facing experience and 2 years of sales enablement experience
Track record of building and scaling successful sales enablement programs
Proven excellence in creating engaging training content
Previous quota-carrying sales experience is required
Strong project management skills with the ability to manage multiple initiatives simultaneously
Experience rolling out sales methodology and certification programs
Data-driven approach to measuring and improving program effectiveness
Proven ability to influence and align stakeholders across product, marketing, and sales without direct authority
Comfort with ambiguity and ability to thrive in a fast-paced startup environment
Knowledge of sales tools and technologies (SFDC, Outreach, Gong, CMS tools, etc.)

Responsibilities

Build comprehensive enablement programs including onboarding, ongoing training, and certification processes for our sales team
Drive measurable improvements in sales team performance metrics (ramp time, win rates, deal velocity)
Partner with product marketing to create and maintain sales collateral, battlecards, and competitive intelligence that increase win rates and accelerate deal velocity
Execute sales team kick-offs and other sales team events that foster learning and development
Maintain a sales enablement content library, ensuring materials are up-to-date and easily accessible
Establish performance benchmarks and create dashboards to monitor key metrics like conversion rates, deal velocity, and closed-won ratios to identify coaching opportunities and process improvements
Collaborate with sales leadership to identify knowledge gaps and create targeted training programs to address them
Partner with product and technical teams to translate complex product features into compelling sales narratives
Conduct detailed quarterly closed-lost analysis to identify patterns in lost opportunities, distill key lessons learned for the broader sales org, and develop measurable improvement plans

Benefits

The equity upside of an early-stage startup with the product-market fit of a later-stage company.
Daily lunch and snacks for those working out of our San Francisco office.
Medical, dental, and vision insurance covered 100%.
One Medical membership covered, flexible sick benefits, and more.
Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
Annual team offsites and in-person opportunities around our growing Anrok hubs.
Home office setup stipend to ensure you have the equipment you need to thrive at work.
For employees based in our hubs we follow a hybrid model, where we come into the office 3 days a week to collaborate in person.

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