Sales Director - Assisted Living

Spring Arbor Senior Living•Charlottesville, VA

About The Position

Now Hiring: Sales Director | Spring Arbor – Rosewood of Hollymead! Are you someone who thrives on building connections and helping others find a place to truly feel at home? Spring Arbor Rosewood of Hollymead is searching for a driven, compassionate, and energetic Sales Director to join our dynamic team! In this impactful leadership role, you’ll serve as the face of our communities—creating meaningful relationships, guiding families through important decisions, and fueling growth through genuine connection and outreach. 💼 What You’ll Do:✨ Cultivate strong relationships with families and referral partners✨ Drive occupancy and revenue with passion and purpose✨ Highlight the unique lifestyle, care, and sense of community that set us apart 💖 What We’re Looking For:A relationship-builder at heart—someone who loves networking, excels in a fast-moving environment, and has a true passion for senior living. If you’re ready to make an impact, grow your career, and enjoy what you do every day—we’d love to meet you! The Sales Director is responsible for building and maintaining high occupancy levels at the Community. This position oversees the coordination, management and leadership of all sales and marketing activity of the Community.

Requirements

Bachelor's Degree in business, marketing, or communications or equivalent experience.
Minimum 3 to 5 years sales management experience.
Proven track record of new business development and closing skills required.
Must have a positive Criminal Background Screening.
The Community is a drug free workplace; associates are subject to adherence to the Company Drug Free Workplace policy.

Nice To Haves

Experience in relationship-based sales of services or intangibles is a plus.

Responsibilities

Present the Community to prospects using relationship-based selling techniques.
Provide ongoing customer service and first impressions training to Community associates. Every associate must be sales and customer service oriented.
Work with Maintenance and Housekeeping to coordinate move-ins and move-outs.
Develop and enhance Community image and reputation through appropriate public relations activities.
Coordinate a sales strategy that maximizes prospect interactions and time in the selling zone.
Recruit, manage, train, motivate, and evaluate Sales & Marketing (S/M) associates (where applicable) according to Company policies and procedures.
Utilize payroll software platform to schedule S/M associates (where applicable) so that the Community has associates on duty six or seven days per week, based upon occupancy. This also includes scheduling for appropriate coverage during peak holiday time frames.
Oversee and monitor that the S/M associates are properly accounting for hours worked.
Review the time clock records with the Business Office Manager on a timely basis.
Submit new hire paperwork as required.
Plan and manage sales and marketing budget within approved guidelines and according to Company policies and procedures.
Other job duties as assigned – see full job description.