Sales Director - Franchise

Brink's Inc

3d•Remote

About The Position

Role Summary: Dynamic and results-oriented channel development leader responsible for driving new referral and reseller partner acquisition, onboarding, and long-term success. This role oversees the full partner lifecycle—from identification and engagement through governance, financial modeling, and performance optimization. Working closely with partner sales leaders and executive sponsors, the position develops and executes multi-year business plans, commercial strategies, and revenue growth initiatives aligned with U.S. corporate objectives. The ideal candidate will strengthen strategic relationships within the Banking and Retail sectors, coordinate cross-functional demand efforts, and deliver measurable P&L impact through innovative channel programs and integrated business solutions.

Requirements

Engage with the “C” suite to establish key relationships

Nice To Haves

Minimum of 5 years experience managing relationships with and selling multiple, integrated product/service solutions to Enterprise Retail accounts
Minimum of 3 years experience selling and managing a premium in the relevant market
8+ years experience in complex, enterprise solutions sales to Retail sector customer
3+ years experience managing a team of employees selling a premium in the relevant market
Demonstrated ability to sell solutions at a premium in a price-sensitive industry
Bachelor’s or advanced degree in Sales, Marketing or Business / Business Management

Responsibilities

New referral/reseller partner acquisition and onboarding; supporting Brink’s sales team with driving partner sign-up velocity
Overall business relationship and sales pipeline management, including ongoing program governance
Ownership for ongoing business case financial modelling and performance metrics
Responsible for developing, in concert with partner sales leaders and executive sponsor, the Brink’s Complete referral/reseller business plans for the next 3-5 years
Work with partner sales leaders to identify and define sales support requirements (commercial strategy, FI market segment)
Coordinate with internal teams on solution demand
Increase revenue and P&L results from strategic channel partners
Develop and implement strategic growth plans and forecasts to achieve channel partner sales targets and support the Brink’s U.S. corporate financial objectives
Opportunities to sell business solutions, integrating multiple product lines to channel partners in the Banking and Retail sector
Establish and maintain relationships with customer decision makers and key strategic partners at the highest level of their organizations
Drive the creation of new revenue with prospective channel customers
Perform other duties as assigned or necessary
Produce a market analysis that uncovers all franchise opportunities nationally.
Frame the market – banner, location count, competitor, incumbent, etc.
List manage event cadence/schedule working directly with Strategy and Marketing to ensure alignment and support.
List manage relative to ECP coverage and create GTM.
Build channel model (parent company & franchise). Incentives all parties to deliver growth revenue.
Conduct presentations with prospective clients and attend conferences to increase cart value and purchase frequency.
Create new business strategies with prospects that will boost the company’s overall revenue.
Host Brink’s exclusive events to engage other Brink’s partners that will drive organic and new wholistic opportunities.
Provide regular reports and updates to leadership highlighting key performance metrics and progress towards overall sales goals and initiatives.