Sales Director, Business Development - LiveIntent

Zeta Global • New York, NY

281d • $200,000 - $300,000

About The Position

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. Our LiveIntent team is looking for an experienced, energetic, and proven new Business Development Director within our Enterprise Brand Direct team. The ideal candidate has significant advertising sales and leadership experience in digital media with a proven track record of winning new business and building relationships. You will be responsible for opening and closing net new brand partners to drive awareness, exposure, and performance strategies through LiveIntent's offerings.

Requirements

• 8+ years of enterprise digital media experience
• Background in digital media sales with a deep understanding of identification graphs, data and measurement
• Demonstrated solid business development sales track record developing and managing regional/national accounts
• Proven track record of forecasting and closing
• Excellent sales skills, lead development and qualification skills - especially at the executive level
• Hands-on experience with ad technologies, such as: DSPs, SSPs, CDPs, DMPs, Data Onboarding, and measurement vendors (e.g. MTA, fraud, viewability, etc.)
• Deep experience working brand direct and not requiring the use of 3rd party DSP pipes to be successful
• Consultative selling skills with the ability to anticipate and overcome concerns by positioning value propositions in relation to client needs
• Excellent communication skills; both verbal and written with the ability to collaborate with C-level stakeholders both internally and externally
• Experience working through complex paperwork through external legal and procurement teams
• Data-driven with excellent organizational skills and the ability to guide multiple projects simultaneously
• Flexible, self-starting attitude; able to collaborate cross-functionally and communicate effectively with colleagues at all levels in the organization

Nice To Haves

• Experience with email service providers
• Experience working within a fast-paced growing company environment

Responsibilities

• Engage executives and decision makers by leveraging established relationships with Fortune 1,000 Brands
• Generate business opportunities through professional, dedicated prospecting and cold-calling
• Develop a pipeline of viable opportunities that exceeds quota, and keep abreast of prospects in your territory
• Build a plan to provide digital media solutions to meet the prospects' long term needs as a strategic business partner
• Own the sales cycle - from lead generation to closure
• Deliver marketplace feedback and client challenges to improve sales products and create solutions utilizing LiveIntent's offerings to help drive impact, growth, and meet KPIs
• Serve as an ambassador for our brands in market (Conferences, In Person Meetings, Meet Ups, etc) clearly explaining our unique value proposition and platform
• Accurately forecast deals closing on a weekly basis using Salesforce.com
• Act as a cross-functional leader with supporting teams: Client Development Optimizers, and Marketing
• Use knowledge of the relevant market and competitors to identify and develop the company's unique selling propositions and differentiators

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Publishing Industries