Sales Director, Advisor Growth

Fora Travel • New York, NY

84d • $140,000 - $180,000

About The Position

We are looking for a Sales Director to lead our Membership Sales team, responsible for sourcing and converting sales qualified leads. As Sales Director, you will take on a small team of highly motivated inside sales reps as well as a Sales Ops lead, with the opportunity to grow the team in the near term. You will oversee 1:1 and 1:many sales tactics and help to build out an outbound sales program. The right candidate will bring a balance of sales and data savvy and will be able to quickly up-level what it means to do sales at Fora. This role is a great opportunity for a strategic sales leader who is passionate both about running a great sales operation, as well as about coaching and developing a team. You will report to the VP, Growth & Data, and will collaborate closely with Marketing, Data, Advisor Activation, and Product as we build an excellent growth and acquisition ecosystem that drives overall business growth and performance.

Requirements

• 5-7 years of sales experience.
• People management within a sales organization.
• Fluency in sales tooling, from CRM (we use Hubspot) to outbound sourcing.
• Ability to weave AI into sales processes.
• Keen eye for sales metrics.

Nice To Haves

• Understanding of email a/b testing best practices for 1:many conversion efforts.
• Experience building sales incentive plans.
• Travel industry experience.
• Lean operations mindset or background.

Responsibilities

• Take over day-to-day team management, familiarizing yourself with existing team workflows and reporting to quickly come up to speed on the basics of sales at Fora.
• Weed through legacy processes to identify and implement any quick wins that improve team impact, whether commercial or operational.
• Accelerate the build-out of outbound sales efforts.
• Understand sales goals and begin to participate in forecasting and goalsetting.
• Hire 1-3 additional team members.
• Iterate reporting to deliver insights that inform marketing, growth forecasting, advisor experience, and product development efforts.
• Institute a sales forecasting, goalsetting, and incentive plan approach that works for Fora's stage and goals.
• Develop and begin to deliver on your perspective on go-forward sales team structure.
• Test different sales formats, e.g., field sales.

Benefits

• Unlimited vacation.
• Health Insurance (including an option completely covered by Fora HQ).
• Dental & Vision Insurance.
• Wellhub Memberships.
• 401k plan with company match.
• Commuter Benefits.
• Supplemental Life Insurance.
• Stock Options.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees