Sales Development Representative

Optimizely • Austin, TX

83d

About The Position

As a Sales Development Representative, you will be responsible for driving revenue pipeline through outbound prospecting and following up on marketing sourced leads. As a Sales Development Representative (SDR), you will be responsible for supporting our sales organization by proactively identifying, nurturing, and creating new opportunities with prospects. You will be on the frontlines of the go-to-market organization at Optimizely, acting as the first point of contact with prospects. The SDR team bridges the gap between Marketing and Sales to grow our business by impacting one of the most critical KPIs for the business: accelerated pipeline production and growth. SDRs manage a holistic territory plan together with their Account Executive counterparts to build relationships with in-market buyers in target accounts with our ideal customer profile. Every day as an SDR, you will leverage intent-based data to prioritize and tailor your outreach to prospects, leveraging tools such as Salesforce, Outreach, LinkedIn, and other prospecting tools combined with digital selling techniques to research accounts, identify key contacts, and craft targeted messaging to effectively communicate our value proposition across a wide-ranging portfolio of solutions - including content, commerce, intelligence and experimentation. SDRs work with new prospects to understand their challenges and goals to accurately scope business requirements and facilitate engagement with Account Executives and Solutions Consultants to create a prescriptive follow up plan that translates to new opportunity creation. You will learn technical skills and selling skills that will lay the foundation for your career at Optimizely.

Requirements

• Bachelor's degree or equivalent experience.
• Strong track record of performance in a previous role or experiences.
• Ability to implement feedback and dedicated to continuous self-improvement.
• Positive attitude and desire to win.
• Ability to forge strong bonds and work collaboratively with key partners across the Sales channels.
• Detail oriented, organized mindset with an ability to manage time effectively.
• Genuine curiosity about people, technology and business, with excellent listening skills.
• Strong persuasion and negotiation skills and excellent communication (written and verbal), presentation, and client relationship skills.
• Strong Internet, email, and Microsoft application skills.
• Understanding of Salesforce would be useful.

Nice To Haves

• Experience in a fast-paced, high pressure, dynamic environment.

Responsibilities

• Responsible for managing multi-million-dollar book of business, contributing to 50% of the overall company generated pipeline and 20% of all closed won opportunities for sales.
• Manage a territory coverage plan of ~100 accounts.
• Create individualized industry and persona-based marketing content, including but not limited to customized emails, personal videos, and tailored digital experiences for outbound campaigns.
• Conduct extensive corporate research, including corporate annual and quarterly reports, media coverage, as well as navigate company structure to identify buying committee members within an account and/or divisions in an account.
• Ability to conduct a value assessment with a prospect (e.g. evaluate a prospect's current technology stack and position how our solutions can drive business outcomes - e.g. increase conversions, leads, revenue, etc.)
• Understand marketing technology ecosystem and understand how technical capabilities fit together to create a winning digital customer experience.
• Research target account list and determine strategic approach to outbound and book meetings with aforementioned accounts, providing tailored messaging to Optimizely's key personas.
• Provide weekly pipeline forecasts to manager and regional Sales Vice Presidents on pipeline pacing and production of sales opportunities.
• Achieve daily call, email, LinkedIn outreach metrics.
• Partner with local field marketing, Sales and presales teams to create account-based engagement programs.

Benefits

• Opportunity to learn technical skills and selling skills.
• Foundation for a career at Optimizely.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Publishing Industries
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees