Sales Development Representative

Meeting Professionals International • Dallas, TX

42d

About The Position

The Sales Development Representative (SDR) role is pivotal in driving organizational growth by sourcing meetings that lead to business relationships in partnership with Destination Marketing Organizations, Hotels, and suppliers to the Meetings and Events Industry. This position is responsible for serving as the front line, introducing the organization's platforms to both existing clients and new prospects. The primary focus is on generating opportunities and building a strong pipeline in tandem with the Directors of Business Development through various channels such as phone, email, and LinkedIn. BUSINESS MANDATE: To identify, develop and acquire business leads that will contribute a significant, sustained and diverse revenue stream to the organization with a profitable contribution. To represent the MPI brand in a compelling manner will drive a positive buying experience. To provide world-class service and ensure a flawless partner fulfillment program against sold assets and deliverables.

Requirements

• 3+ years of progressive experience in a B2B cold calling, lead qualification, or outbound prospecting role, with a history of consistently exceeding activity and conversion goals.
• Bachelor's degree preferred, or equivalent experience in a high-volume B2B sales or business development environment.

Nice To Haves

• Prior experience within the Meetings & Events, hospitality, travel, or Destination Marketing industries preferred.

Responsibilities

• Core Prospecting and Qualified Appointment Setting: Execute the primary function of the role by consistently meeting strict daily and weekly activity metrics through high-volume outbound prospecting activities, primarily through phone calls. Prequalify all prospects to ensure alignment with ideal client profiles and formally hand off secured, qualified appointments to the respective DBD to maximize closed revenue. (60%)
• Research and Strategic Pipeline Building: Research and identify high-value target organizations (including Destination Marketing Organizations, Hotels, and key industry suppliers) to strategically source new business opportunities. This process is focused on securing and building a robust, high-quality sales pipeline for each assigned Director of Business Development (DBD) within their respective territories. (15%)
• Digital Engagement and Value Proposition Delivery: Leverage professional email sequences and social media platforms (e.g., LinkedIn) to introduce MPI’s high-level value propositions, engaging target prospects for both inbound and outbound development to secure discovery meetings. (10%)
• Cross-Functional Strategy and Process Alignment: Collaborate cross-functionally with Client Success, Sales, Marketing, and other key stakeholders to ensure seamless sales process execution and efficient lead management, while actively contributing market insights and best practices during team meetings. (10%)
• CRM System Management and Reporting (5%): Accurately and consistently manage sales activity, prospect interactions, and pipeline statuses within the Customer Relationship Management (CRM) system to ensure data integrity and facilitate real-time performance tracking and reporting. (5%)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level