Sales Development Representative

Russell Landscape•Sugar Hill, GA

39d

About The Position

At Russell Landscape Group, we believe that growth starts with a top-tier sales team. That’s why we’re looking for a driven and talented Sales Development Representative (SDR) to help identify and qualify new business opportunities. As the first point of contact with potential clients, the ideal candidate will have a solid grasp of the sales process, excel at lead research, and know how to initiate conversations that spark interest. This role is about more than just outreach—it’s about laying the groundwork for long-term customer relationships and setting up our team for success. We're seeking a fast learner with excellent communication skills and the ability to present our services in a way that resonates. Why Russell Landscape? Family-first culture with a strong emphasis on people, balance, and teamwork Comprehensive benefits including health, dental, and vision insurance options 401(k) with employer match Real opportunities to grow and advance as the company continues to expand A positive, supportive workplace where employees are set up to succeed

Requirements

Two or more years of experience in sales, with a track record of exceeding lead targets
Strong communication skills via phone and email
Proven, creative problem-solving approach and strong analytical skills
Strong desire and ability to move up within a sales organization
High level of organization and attention to detail, with the discipline to manage multiple prospects and follow-ups simultaneously
Comfort working in a metrics-driven environment, with a clear understanding of activity, conversion, and pipeline expectations
Self-motivated, resilient, and persistent—comfortable with outbound prospecting and handling objections

Nice To Haves

Proficiency with CRM platforms (HubSpot preferred), including lead management, task tracking, and pipeline reporting
Experience using sales intelligence and prospecting tools (e.g., CoStar, ZoomInfo, or similar)
Familiarity with structured outreach cadences and multichannel prospecting strategies
Understanding of long-cycle, consultative sales processes and how SDR activity supports downstream close rates
Ability to collaborate effectively with Account Executives and Sales Leadership to ensure clean handoffs and well-qualified opportunities
Strong time-management skills and the ability to prioritize high-value activities in a fast-paced environment

Responsibilities

Serve as the first point of contact for prospective customers, providing a positive and professional introduction to the Russell Landscape brand
Effectively represent the company’s products and services, leveraging deep product knowledge and customer insights to demonstrate how our solutions meet customer needs
Proactively generate leads and build meaningful relationships by nurturing warm prospects and identifying new business opportunities
Manage and organize a robust pipeline of qualified prospects, coordinating with sales executives to smoothly transition opportunities to the next stage of the sales process
Continuously identify and share insights on best practices to improve and refine the company’s lead-generation strategy and outreach playbook
Track key performance metrics (e.g., response rates, conversion rates) to evaluate outreach effectiveness and drive ongoing improvement
Collaborate with sales, marketing, and operations to align messaging and ensure a consistent customer experience across all touchpoints
Leverage third-party tools and resources to research and build targeted lists of prospective customers
Initiate contact with potential customers through cold calls, email outreach, and other prospecting methods to generate new sales opportunities
Establish and maintain a consistent outreach cadence to ensure timely follow-up with all prospects
Engage prospects in discovery conversations to uncover their needs and recommend relevant products or services
Build trust and rapport with prospects to qualify them as viable sales opportunities
Actively seek and identify new business opportunities within assigned territories or markets
Accurately track all outreach activity, prospect interactions, and pipeline updates within the company CRM to ensure data integrity and visibility
Prepare and deliver weekly, monthly, and quarterly performance reports—including activity levels, conversion metrics, and pipeline health—to the Director of Sales Operations