Sales Development Representative

Flora•New York City, NY

About The Position

We’re looking for a Sales Development Representative (SDR) to help power FLORA’s revenue engine at the intersection of product-led growth and sales. This role sits at the front door of our go-to-market motion—engaging high-intent inbound users, identifying where human touch accelerates adoption, and creating pipeline through thoughtful outbound. How You’ll Make an Impact Inbound & Sales-Assist Motion Own first-touch outreach to high-intent inbound users and accounts (e.g., strong product usage, team expansion, enterprise signals) Qualify inbound interest and route opportunities into the sales pipeline with clear context and insights Outbound Prospecting Identify and engage target accounts through thoughtful, personalized outbound Research prospects and tailor outreach based on role, industry, and creative workflows Generate new pipeline aligned with FLORA’s ICPs (creative teams, agencies, in-house brand & marketing orgs) Pipeline & Process Excellence Maintain accurate, high-signal data in CRM (notes, qualification, next steps) Partner closely with Sales to ensure clean handoffs and strong meeting quality Provide feedback to Marketing and Product on what you’re seeing in the market—objections, use cases, patterns, and opportunities Experimentation & Iteration Test messaging, sequences, and approaches across inbound and outbound Continuously refine how we identify “sales-assist moments” in a PLG motion

Requirements

2+ years of experience in a SDR role, ideally in a PLG, SaaS startup environment
Tech-savvy and systems-oriented, with an interest in using modern tools, automation, and data to improve sales development efficiency and effectiveness.
Strong written and verbal communication skills—clear, concise, and human
Excited by creative tools and motivated to help shape how AI fits into real-world creative work.
Organized and process-oriented, with strong CRM hygiene
Passionate, purpose-led, and all-in. You enjoy working hard towards a mission you care about.
Hustle and work ethic. You are known for going the extra mile(s). You roll up your sleeves and consider no task beneath you.
Ownership mindset—proactively identifies opportunities, solves problems, and improves systems.
Operates with a strong sense of urgency— every minute counts.
High bar for excellence + low ego; cares for what’s best for the company and team
Thrives in fast-moving, rapidly evolving startup environments

Responsibilities

Own first-touch outreach to high-intent inbound users and accounts (e.g., strong product usage, team expansion, enterprise signals)
Qualify inbound interest and route opportunities into the sales pipeline with clear context and insights
Identify and engage target accounts through thoughtful, personalized outbound
Research prospects and tailor outreach based on role, industry, and creative workflows
Generate new pipeline aligned with FLORA’s ICPs (creative teams, agencies, in-house brand & marketing orgs)
Maintain accurate, high-signal data in CRM (notes, qualification, next steps)
Partner closely with Sales to ensure clean handoffs and strong meeting quality
Provide feedback to Marketing and Product on what you’re seeing in the market—objections, use cases, patterns, and opportunities
Test messaging, sequences, and approaches across inbound and outbound
Continuously refine how we identify “sales-assist moments” in a PLG motion