Sales Development Representative (SDR)

Hustler Marketing

3d•Remote

About The Position

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients. As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects. Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients. The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing. Mission statement : The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication. This involves conducting thorough research on potential clients, crafting compelling and customized outreach messages, initiating meaningful conversations, qualifying prospects effectively, and successfully booking discovery calls that contribute directly to the company’s revenue growth.

Requirements

Minimum 1 year of experience in an outbound SDR role (2 years preferred)
Proven experience generating leads from scratch (cold outreach)
Medium-to-high-level copywriting skills for sales outreach
Ability to conduct independent research and personalize outreach messaging
C1 level (or equivalent) English proficiency (native not required)
Familiarity with Apollo, HubSpot, and LinkedIn Sales Navigator is strongly preferred
Must be available and responsive during office hours (Mondays to Fridays between 3–6 PM BCN time)
Must consistently work 30–35 hours per week (i.e., 140 hours per month)
Must have a stable internet connection and a laptop or PC
Excellent verbal and written communication skills in English
Being open to receiving feedback and constructive criticism and improving on it

Nice To Haves

Previous experience in a marketing agency or selling marketing services is considered a strong advantage
A completed higher education degree is considered a strong advantage.

Responsibilities

Conducting detailed research on prospective clients, including their brand, positioning, marketing activities, and potential service fit
Identifying and building targeted prospect lists using Apollo, LinkedIn Sales Navigator, and other prospecting tools
Creating highly personalized outbound messages via LinkedIn and email (no mass-template automation approach)
Writing medium-to-high-level sales copy focused on personalization, clarity, and conversion
Initiating and managing outbound conversations with potential clients
Qualifying prospects based on predefined criteria before booking discovery meetings
Booking and scheduling discovery meetings for the Sales Team
Leading initial discovery conversations when required (training will be provided)
Maintaining and updating CRM records in HubSpot to ensure accurate tracking of outreach and pipeline activity
Managing sequences and outreach flows inside HubSpot while maintaining a strong personalization-first approach
Continuously testing and optimizing outreach messaging to improve reply and booking rates
Tracking outreach KPIs and reporting on performance metrics
Researching industry trends and staying up to date with developments in digital marketing and e-commerce
Collaborating with the Sales and Service Departments to ensure alignment in messaging and targeting
Participating in sales meetings and performance reviews
Contributing ideas to improve outbound systems, messaging frameworks, and prospecting strategies