The role of a Sales Development Representative at Workday is to deploy various prospecting approaches across target accounts, with the goal of partnering with the Account Executive to build quality opportunities for Workday field sales. The key role of a Sales Development Representative is to contact potential customers and share the Workday value messaging while also discovering the needs of the prospect and their organization. Through a combination of email, phone calls, marketing qualified leads, social selling, and even face-to-face events, our sales development team generates a quality pipeline by identifying qualified potential buyers and helping champion the relationship between the account and the Workday team.