Sales Development Representative

Frontera•San Francisco, CA

3d•Hybrid

About The Position

Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most. Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we’re expanding access to high-quality services for families everywhere. Our Mission Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare. Job Summary We are looking for a motivated and energetic Sales Development Representative (SDR) to join our growing team. Reporting to the Sales Development Manager (SDM), you will drive top-of-funnel activity by generating and qualifying leads, nurturing relationships, and supporting pipeline growth for Frontera’s technology platform. This role is ideal for a self-starter who thrives in a fast-paced, collaborative environment and wants to grow within a high-impact sales organization. Why This Role Matters The SDR role is the front line for Frontera’s growth, helping connect families, clinics, and partners to the solutions that improve access to behavioral healthcare. By generating and qualifying leads, you’ll directly contribute to the company’s ability to scale, innovate, and make a meaningful difference in the lives of children and families. This is a unique opportunity to gain hands-on experience in sales, build your career, and help shape the future of pediatric behavioral health. We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All full time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and responsible PTO. Why Frontera? Opportunity to be at the forefront of innovation in pediatric healthcare. Work on challenging and impactful projects that leverage cutting-edge technologies. Collaborate with a talented and passionate team in a fast-paced and dynamic environment. Make a real difference in the lives of children and families in rural communities. Competitive salary and benefits package. Join us in building the future of behavioral healthcare!

Requirements

1–3 years of experience in sales, business development, or a related role
Strong written and verbal communication skills, with the ability to engage and influence prospects
Comfortable with cold outreach, follow-ups, and objection handling
Highly organized with strong attention to detail
Self-motivated, results-oriented, and eager to learn

Nice To Haves

Experience in healthcare, behavioral health, or pediatric therapy
Familiarity with CRM tools (HubSpot preferred)
Experience in a startup or fast-paced environment

Responsibilities

Identify and research potential customers, including clinical practices
Build a consistent pipeline of qualified leads through outbound calls, emails, social selling, and targeted outreach
Conduct initial discovery conversations to understand prospect needs and qualify opportunities
Develop and execute strategies to nurture leads and maintain engagement
Track all outreach, activity, and pipeline in the CRM to ensure accurate reporting
Collaborate with Sales and Marketing teams to ensure messaging and timing are aligned
Partner with the SDM and Sales team to iterate on outreach strategies and messaging
Share insights from prospect interactions to help refine sales strategy
Support sales initiatives, campaigns, and events as needed