Sales Development Lead - Radio, Broadcasting & Media

Valsoft Corporation

11d

About The Position

M&I Broadcast Services B.V., (a Fluent Software Group & Valsoft company), is a global leader in radio and television broadcast technology. Headquartered in Hilversum, Netherlands, M&I delivers mission-critical software solutions trusted by major media organizations worldwide. Our flagship products, OmniPlayer for radio automation and Nimbus for newsroom management, streamline content creation, scheduling, and playout across FM, DAB+, web, and mobile. As we expand our international footprint, we are seeking a Strategic Sales Development Lead to spearhead growth across North America. This is a unique opportunity to build and strengthen a rapidly growing market where we already have early traction and strong demand signals. If you’re hungry, have a hunter’s mindset, and thrive in entrepreneurial environments this role is built for you. Your Impact As our first dedicated sales hire in North America, you will: Market Expansion & Prospecting Lead M&I’s commercial expansion across the US and Canada, with potential to include Mexico. Build and manage a pipeline of new business opportunities, generating, qualifying, and closing net-new deals. Develop and execute market penetration strategies in partnership with leadership. Sales Execution Own the entire sales cycle from initial outreach to negotiation and close ("hunt and eat what you kill"). Conduct discovery sessions, demos, and solution positioning tailored to broadcast radio companies. Represent M&I at industry events, trade shows, and customer sites across North America. Client Relationships & Industry Insight Establish deep relationships with radio broadcasters, media groups, and technical decision-makers. Provide market insights, helping shape our North American strategy and future product alignment. Internal Collaboration Work closely with our team based in Montreal and the broader team in the Netherlands. Leverage support from technical experts and product specialists as you ramp up. Help shape hiring needs as revenue grows in the region. What You’ll Be Selling Our core offering is a radio optimization system used by radio hosts and producers to manage and play out live show content. When you see broadcast studios with vibrant screens displaying show schedules, audio clips, and playout controls—M&I provides the software behind those workflows (not the physical screens). Your mission: bring these powerful solutions to broadcasters across North America.

Requirements

• A true hunter; motivated, self-driven, eager to open doors and close deals in a new and expanding market.
• B2B sales experience, ideally in radio, broadcast, media tech, SaaS, or adjacent industries.
• Proven success in full-cycle enterprise or mid-market sales.
• Comfortable working independently as the first sales hire in the region.
• Strong relationship-building and consultative selling skills.
• Willingness to travel frequently across North America.
• Entrepreneurial mindset with the ability to work cross-functionally with international teams.

Responsibilities

• Lead M&I’s commercial expansion across the US and Canada, with potential to include Mexico.
• Build and manage a pipeline of new business opportunities, generating, qualifying, and closing net-new deals.
• Develop and execute market penetration strategies in partnership with leadership.
• Own the entire sales cycle from initial outreach to negotiation and close ("hunt and eat what you kill").
• Conduct discovery sessions, demos, and solution positioning tailored to broadcast radio companies.
• Represent M&I at industry events, trade shows, and customer sites across North America.
• Establish deep relationships with radio broadcasters, media groups, and technical decision-makers.
• Provide market insights, helping shape our North American strategy and future product alignment.
• Work closely with our team based in Montreal and the broader team in the Netherlands.
• Leverage support from technical experts and product specialists as you ramp up.
• Help shape hiring needs as revenue grows in the region.

Benefits

• A high-impact role with ownership over market expansion in North America.
• Support from an experienced international team as you ramp up. You're independent, not alone.
• The chance to build the foundation for a growing regional commercial organization.
• Industry travel, event participation, and visibility in a global broadcast technology market.
• Opportunity to grow your career as the North American sales team scales.
• Be part of a global network through Valsoft Corporation, a worldwide software group.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees