Sales Development Agent

BLR | Leadership Platforms | CCMIBirmingham, AL
3d

About The Position

At the heart of our company is our people. People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with our IMPACT values and empower our employees to develop their full potential on a team that is passionate about acceptance, inclusivity, and achievement. Our employees are the driving force for the innovation, collaboration and creativity that enables our organization to deliver strategic success. Job Summary: We are seeking a proactive, energetic Sales Development Agent (SDA) to support our sales team by identifying, engaging, and qualifying new business opportunities. This role is critical in generating top of funnel activity through LinkedIn outreach, cold calling, email campaigns, and any other effective prospecting formats. The ideal candidate thrives on conversation, loves uncovering new leads, and plays a key role in helping our sales team book more appointments and close more business.

Requirements

  • Confident making outbound calls and communicating with business leaders
  • Strong written and verbal communication skills
  • Comfortable with CRM systems (Salesforce, Hubspot, or similar)
  • Highly organized, detail-oriented, and motivated by goals
  • Resilient, persistent, and able to handle rejection professionally
  • 1-2+ years in sales development, lead generation, telemarketing, or a similar customer facing role

Responsibilities

  • Research, identify, and target potential prospects through LinkedIn, industry directories, email lists, and other online tools
  • Conduct outbound cold calls, emails, and social outreach to engage decision makers
  • Maintain a consistent volume of daily outreach activities (calls, messages, emails)
  • Build and manage a pipeline of qualified leads for the sales team
  • Schedule high-quality discovery calls and demos for account executives
  • Follow up with inbound leads in a timely, professional manner
  • Nurture warm leads to move them along the sales funnel
  • Work closely with sales reps to understand ideal customer profiles, key value propositions, and messaging
  • Track outreach activities and results in the CRM
  • Provide insights from conversations regarding objections, trends and prospect needs
  • Monitor industry trends, buying signals, and competitor offers
  • Use tools such as LinkedIn, Apollo, ZoomInfo, or similar to source data and improve targeting
  • Additional duties as assigned
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