The Sales Data Analyst will play a key role in uncovering the factors that drive sales performance across the credit union. Rather than simply producing reports, this position is about digging deeper to uncover patterns, barriers, and opportunities. This position will look closely at referral activity, product adoption, sales team performance, and employee effectiveness to figure out what drives success and where improvements are needed. This role will involve analyzing why certain referrals convert while others don’t, which products members connect with, and how employees and sales teams differ in their ability to move from referral to sale. In addition, exploring whether products are too complex, sales approaches miss the mark, or other factors are influencing results. By turning data into clear, actionable insights, you’ll help guide decisions that strengthen member engagement, improve sales strategies, and support overall credit union growth.