Sales Associate

About the position

The Sales Consultant is the driving force behind a dealership's sales success. You'll build relationships with customers, understand their needs, and present vehicles that perfectly match their lifestyle and budget. Your charisma, product knowledge, and negotiation skills will be key to closing deals and exceeding sales targets.

Responsibilities

• Greet and qualify potential customers, establishing rapport and identifying their needs and preferences.
• Conduct thorough needs assessments, understanding budget, desired features, and intended vehicle use.
• Showcase vehicles, highlighting features and benefits that align with the customer's needs.
• Answer questions about vehicle specifications, performance, and technology.
• Offer test drives and demonstrate vehicle operation.
• Negotiate the sale price, financing options, and trade-in value (if applicable).
• Secure customer commitment through a purchase agreement.
• Follow up with customers after the sale to ensure satisfaction and build long-term relationships.
• Maintain a deep understanding of the dealership's inventory, including features, pricing, and competitive advantages.
• Stay informed about market trends, competitor offerings, and new vehicle launches.
• Develop and implement sales strategies to meet individual and dealership sales targets.
• Utilize the dealership's CRM system to track customer interactions and sales progress.
• May participate in marketing initiatives, such as attending sales events or showcasing vehicles at community gatherings.
• Assist with preparing vehicles for sale (ensuring cleanliness, proper signage, etc.).
• Maintain a professional appearance and demeanor throughout the workday.
• Adhere to all dealership policies and procedures.
• Other duties as assigned

Requirements

• Demonstrates a high 'HQ' (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity.
• Minimum of one year of experience in automotive sales or comparable sales experience.
• Strong communication, interpersonal, and negotiation skills.
• A passion for the automotive industry and a genuine desire to help customers.
• Excellent product knowledge and the ability to learn about new vehicle features quickly.
• Self-motivated, with a drive to succeed and achieve sales targets.
• Professional appearance and demeanor.
• Valid driver's license with a clean driving record.
• A positive and enthusiastic attitude.

Benefits

• Career Path – Swickard isn’t just a J-O-B. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
• Ongoing training and support
• Opportunities for continued personal and professional growth.
• Competitive benefits package: Insurance: medical, dental, vision, life and pet insurance
• Optional disability coverage
• 401k plan
• Paid Holidays
• PTO