Sales Application Engineer

Technibilt Ltd dba Wanzl NA•Denver, NC

6d•Onsite

About The Position

The Sales Application Engineer (SAE) will play a crucial role in assisting the Sales and Product Management departments by refining the scope of work for ETO products and serving as a subject matter expert for relevant products. This position plays a crucial role in ensuring that technical products and solutions are effectively tailored to meet the specific needs of customers, ultimately driving sales and customer satisfaction. The Sales Application Engineer also collects voice of the customer feedback, leads and participates in customer presentations, and provides some technical support. The Sales Application Engineer combines technical knowledge with sales skills to provide solutions to customers’ needs. This position is instrumental in bridging the gap between the sales team and the R&D department, ensuring seamless communication and collaboration. The position will be located in Wanzl North America’s Corporate Center in Denver, NC. Company Overview Wanzl North America (WNA), a leading entrepreneurial force in the retail market, is committed to capturing significant market share by offering agile, game-changing solutions. Our brands, Technibilt and Cari-All, operate under the umbrella of the Wanzl Group—a global retail solutions powerhouse headquartered in Germany with 12 manufacturing plants across 8 countries. With nearly 500 employees and sales of $175 million, WNA is the largest manufacturer of shopping carts in North America and spearheads innovation in customer guidance systems, shelving, fixtures, material handling carts, and smart retail technology.

Requirements

Proven experience in a Sales Application Engineering role, preferably within the retail solutions industry.
Strong technical background with the ability to understand and explain complex engineering concepts.
Excellent communication and interpersonal skills, with the ability to effectively interact with customers and internal teams and the ability to explain technical information to non-technical stakeholders. Additionally, must demonstrate the ability to build and maintain relationships with clients and internal teams.
Demonstrated ability to work collaboratively in a team environment and manage multiple projects simultaneously.
Proficiency in technical documentation and proposal writing.
Strong problem-solving skills and a proactive approach to addressing customer needs.
Bachelor's degree in Engineering, Business, or a related field.
Minimum five (5) years of related industry experience.
Proficient in Solidworks and AutoCAD or related software programs.
Knowledge in Microsoft software suite
Demonstrated project management and leadership ability
Highly organized with excellent written and oral communication skills
Experience capturing customer requirements and translating them into recommendations
Strong technical aptitude and advanced problem-solving skills
Exemplary customer service skills
Self-motivated, high initiative, self-directed
Ability to travel up to 30% including occasional international travel

Nice To Haves

Familiarity with R&D processes and new product development (NPD) is a plus.

Responsibilities

Provide technical support and guidance to the sales team, enabling them to effectively communicate product capabilities and benefits to customers.
Support the sales team throughout the sales process, from lead generation to closing deals.
Serve as the technical subject matter expert during customer interactions, providing detailed explanations and insights into our products and solutions. Includes technical demonstrations and presentations to potential clients.
Assist in development and present technical proposals and solutions to customers, ensuring alignment with their needs and expectations. Includes ensuring that proposed solutions and customer specifications are feasible and align with the company’s capabilities.
Act as a liaison between the sales team, Product Managers, and the R&D department, facilitating effective communication and collaboration.
Participate in customer meetings, site visits, pre-install site surveys, and presentations to gather requirements and provide technical expertise.
Assist in the development and review of technical documentation, including product specifications, drawings, and proposals.
Develop CAD drawings for use in project proposals, permit submissions, and internal project pricing
Review on-site pre-surveys & provide design validation
Assist with installations and demonstration setups of technologies integrated with relevant products
Stay updated on building codes and compliance, industry trends, technological advancements, and competitor products to provide valuable insights and recommendations.
Attend trade shows, conferences, and other industry events to promote the company’s offerings.
Provide technical training and support to the sales team