Sales and Marketing Operations Analyst

Fieldwire

103d • $80,000 - $110,000

About The Position

We are looking for a Sales & Marketing Operations Analyst to join our Revenue Operations team. This role is essential to enabling our go-to-market strategy by improving processes, optimizing systems, and ensuring that Sales and Marketing teams have the tools, data, and insights they need to perform at their best. The ideal candidate is analytical, detail-oriented, and thrives in a fast-paced, collaborative environment. You bring a strong foundation in sales and marketing operations, an eye for process improvement, systems affinity, and the ability to balance execution with strategic thinking.

Requirements

• 2-4 years of experience in Sales Operations, Marketing Operations, Revenue Operations, or a related GTM function.
• Hands-on experience with Salesforce and marketing automation tools, preferably Marketo.
• Familiarity with sales engagement tools (e.g., Outreach, Groove, Dialpad).
• Strong analytical skills with the ability to interpret data, identify trends, and recommend actions.
• Excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Strong communication skills, able to partner with stakeholders across Sales, Marketing, Systems, and Operations.
• Proactive, solutions-oriented mindset and eagerness to drive process improvements.

Nice To Haves

• Experience in a high-growth SaaS or technology company.
• Salesforce Admin certification.
• Knowledge of revenue attribution models and funnel optimization best practices.
• Experience building or improving lead scoring, nurturing, or campaign reporting frameworks.
• Experience working with international or multi-regional teams.

Responsibilities

• Maintain CRM accuracy, including team/role updates, account structures, pricing books, and quotas.
• Manage lead routing, round robin assignments, and ARR attribution.
• Drive pipeline hygiene and forecasting standards.
• Implement/optimize Groove and Dialpad workflows, encourage proper usage and best practices, including localization.
• Own campaign execution in Marketo (emails, webinars, newsletters, events).
• Manage onboarding, nurture flows, and localized campaigns/forms across regions.
• Recommend improvements in campaign logic and reporting (MQLs, attribution) while troubleshooting data issues.
• Ensure alignment on funnel definitions (MQL → SAL → Opportunity).
• Translate system/process changes into reporting and analytics requirements.
• Maintain high standards of data quality and integrity, ensuring reporting and dashboards are reliable.
• Act as the connector between Sales, Marketing, Systems, and Operations to drive efficiency.
• Identify bottlenecks in processes and propose scalable solutions to improve productivity.

Benefits

• Estimated pay range: $80,000 - $110,000.
• Eligibility for a corporate bonus which can range up to 20%.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees