Sales and Marketing Manager
About The Position
Bridgewater: A Legacy Retirement Community is known for our warm, resident-centered "Personal Touch Culture." We strive to create an environment where residents, families, and team members feel valued and supported. We are seeking a driven and experienced Sales & Marketing Manager to lead occupancy growth, strengthen community partnerships, and represent our community with professionalism, compassion, and purpose. The Sales & Marketing Manager is responsible for increasing occupancy, managing the full sales cycle, and implementing strategic marketing initiatives. This role requires a high-performing sales professional who excels at relationship-building, closing sales, and delivering exceptional customer experiences from first contact to move-in.
Requirements
- Proven track record of sales success; senior living experience is preferred but not required.
- Excellent interpersonal, presentation, and communication skills.
- Self-motivated, goal-driven, and comfortable working independently.
- Skilled in building rapport with diverse audiences, including families, residents, and professional partners.
- Proficient in using computers and CRM systems.
- Thrives in a fast-paced, customer-focused environment.
Responsibilities
- Respond quickly to inbound inquiries via phone, email, and web platforms.
- Conduct engaging in-person and virtual tours for prospective residents and families.
- Qualify leads, assess needs, and guide prospects through every step of the sales process.
- Maintain accurate, detailed records within the CRM system.
- Develop and execute sales strategies that meet or exceed occupancy goals.
- Build and maintain strong referral relationships with healthcare providers and community partners.
- Collaborate with the Executive Director and Regional Sales Director on marketing plans and outreach efforts.
- Support on-site events and external community activities to enhance brand visibility.
- Monitor competitive market trends and adjust sales approaches as needed.
Benefits
- Medical, dental, vision, life insurance, and 401(k) with company match
- Supportive, team-oriented culture
- Professional development and long-term career growth opportunities
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
