Sales and Marketing Director

Charter Senior Living • Danvers, MA

82d

About The Position

The Sales & Marketing Director is responsible for guiding families toward the right senior living solution, blending empathy, strategy, and disciplined follow-through. This role is more than just sales; it involves building trust by listening to families' hopes, fears, and concerns, and seeing the move as a deeply personal transition. The director will bring the community to life through storytelling, highlighting resident experiences that resonate with families. They will anticipate concerns, uncover true barriers, and reframe them with compassion and clarity, moving families forward with gentle assertiveness and focusing on outcomes that matter most to them. The director will drive the process with consistency and organization, ensuring timely follow-ups and attention to each milestone from lead to move-in. They will partner with the Executive Director, clinical leaders, and team members to create authentic, memorable experiences that turn interest into move-ins. This position offers an opportunity to make a real difference in helping families find peace of mind and helping residents feel at home.

Requirements

• Self-motivated and organized.
• Professional demeanor and appearance.
• Ability to build trust and listen empathetically to families.

Nice To Haves

• Experience in sales and marketing within the senior living industry.
• Strong communication and interpersonal skills.

Responsibilities

• Achieve high resident occupancy by generating community activities and tours.
• Follow up with prospective residents to ensure engagement and interest.
• Devote full and exclusive time and attention to job responsibilities.
• Demonstrate judgment and sound discretion to ensure complete occupancy of the facility.
• Partner with the Executive Director and clinical leaders to create memorable experiences.

Benefits

• Free medical insurance plan.
• Paid training, time off, and holiday pay.
• Medical, dental, and vision insurance.
• Career growth opportunities.
• A working environment where your voice is heard and respected.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Nursing and Residential Care Facilities