Sales and Marketing Director

Foundry Commercial • Athens, TN

3d • Hybrid

About The Position

Allegro Living serves as the parent company of Allegro Management Company and Spring Arbor Management Company, uniting decades of senior living expertise under one trusted name. Formed through the 2025 merger of two well-established brands, Allegro Living is building a premier senior living platform defined by inspired lifestyles, compassionate care, and meaningful regional reach. The only thing we're missing is YOU!
Spring Arbor of Athens Tennessee is seeking a compassionate, enthusiastic, results-driven Sales & Marketing Director to join our team! In this key management role, you’ll be the face of our community, shaping meaningful relationships, driving referrals, and helping us achieve our census and revenue targets. If you’re passionate about sales and making a real impact in the lives of seniors, we want to hear from you!
WHO WE WANT!
We’re looking for a team member who truly understands that “Every Moment Matters” in the lives of our senior residents. To achieve this, we listen, we care, we inspire growth, and we cherish each individual. By working together as a supportive, inclusive community, we achieve our shared goals. If this resonates with you, along with meeting the highlights outlined below, we encourage you to apply today!

Requirements

• Minimum of 3 years’ industry experience (or closely related) with track record in achieving senior living sales goals (preferably in the Leesburg market). Drive both internal and external business development to support strategic marketing initiatives and building community partnerships to elevate the brand. This requires regular external business development.
• Demonstrates clarity and effectiveness when speaking and writing. Maintains a polished professional appearance and demeanor, representing the community with confidence and respect with a sense of urgency.
• Highly detail-oriented, organized, and self-motivated, with a proven ability to efficiently manage multiple tasks at once. Skilled in prioritizing, influencing others, and consistently meeting deadlines without sacrificing quality or attention to detail.
• Up-to-date knowledge of sales tracking software, coupled with proficiency in Microsoft Office. Demonstrated ability to quickly adapt to and master new systems and tools.
• High School Degree or equivalent required
• Valid driver’s license with clean driving record

Nice To Haves

• bachelor’s degree preferred

Responsibilities

• Meet the community’s move-in and census goals each month by achieving monthly sales metrics including follow up calls, community presentations, professional sales calls, event planning and execution, and monthly lead conversion ratios; with timely CRM documentation.
• Give presentations to prospective residents and families, ensuring that presentations are pre-planned and executed to company standards, and brand and customer focused. Respond and follow up to inquiries in a positive and timely manner.
• Coordinate all aspects of move-ins, including ensuring room readiness, move in paperwork per state guidelines, new resident welcome process, furniture details, and all communication with responsible parties and team members involved.
• Collaborate and communicate with team effectively including ED for strategy, RCD for assessment/move in eligibility and other team members as needed to support the sales efforts of the community.
• Overall creation and execution of marketing strategies to include lead gen, business development, relationship building, events and campaigns; staying within community budgets.
• Schedule and conduct face-to-face business development appointments to establish and maintain a strong network of qualified professional and agency referral sources.
• Train and coach fellow team members on how to assist in the sales process (i.e. tour training, phone training, inquiry intake, etc.)

Benefits

• Competitive base salary
• Commission potential for each move in and for high occupancy rates.
• Generous Benefits Package, including medical, vision & dental coverage effective 1st of month following date of hire. Company-provided short-term disability and basic life insurance.
• Flexible time off to provide greater choice to enjoy time off as needed.
• Several recognized holidays, one floater day, and enjoy your birthday-day off on us!
• 401(k) retirement plan with immediate vesting for employer match and access to educational reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED