Sales and Marketing Director
About The Position
The Sales & Marketing Director provides both strategic vision and day-to-day leadership for Bethany’s marketing and sales efforts. This role drives occupancy, strengthens community partnerships, and ensures our message clearly communicates the life-enhancing services we offer — from Independent Living and Assisted Living to Skilled Nursing and Long-Term Care. You’ll lead a dedicated team, oversee campaigns and events, manage lead tracking and referral development, and collaborate with leadership to position Bethany as the provider of choice in the region. You will also champion the mission and values of Transforming Age in all marketing initiatives.
Requirements
- Bachelor’s degree in Communications, Public Relations, or related field
- Minimum five years of marketing/sales experience in senior living, including supervisory responsibility
- Exceptional communication, relationship-building, and leadership skills
- Strategic thinker with strong execution ability and data-driven decision making
Responsibilities
- Develop and execute strategic marketing plans and budgets that drive strong occupancy
- Analyze market conditions and recommend pricing, messaging, and program strategies
- Oversee brand presence across website, social media, advertising, and print materials
- Plan events and outreach initiatives that strengthen community engagement
- Lead, coach, and develop the marketing/sales team to meet monthly goals
- Maintain accurate lead tracking and reporting systems
- Collaborate with agencies, media partners, and internal leaders to ensure marketing excellence
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What This Job Offers
Job Type
Full-time
Career Level
Manager
