Sales and Marketing Director

Otterbein SeniorLife•Franklin, IN

13d

About The Position

The Sales & Marketing Director is a member of the leadership team and leads the processes of planning and managing all sales, marketing and census functions for the SeniorLife community at our Franklin, Indiana campus. This includes sales in all levels of living in the lifestyle community, event planning, public speaking and managing the community-based referral system.

Requirements

B.S.; Marketing or Business Management preferred, or equivalent experience.
10 years of Director of Sales and/or Marketing experience preferably in a continuing care retirement community, residence sales/sales management, or related fields.
Must have a strong track record with sales strategy and tactics, communicating available services, sales techniques, and census tracking systems.

Responsibilities

Optimize community census, financial results, and resident satisfaction for “Otterbein” independent and assisted living residences
Plan and execute events and programs in conjunction with new product (residences, services, campus attributes) to improve the unique selling proposition and increase sales.
Evaluate the financial aspects of service development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Develop and implement pricing strategies, balancing company and community objectives and customer satisfaction.
Meet or exceed Otterbein-defined sales goals, census, admissions, activity metrics, etc.; responsible for the performance of the entire Marketing and Sales Team
Develop, maintain and execute a detailed “Marketing and Sales Plan” – inclusive of programs to improve sales, collateral, public relations, advertising, internal and external events and programs, etc.
Develop and maintain sales funnels for independent and assisted living prospects, and execute a series of events/activities to increase the number and quality of new prospects added to the top of the funnel, and the number and quality of prospects moved down through the funnel, ultimately to sales close/admission, and ongoing resident satisfaction.
Initiate market research studies, analyze findings and implement appropriate concepts and programs; supervise the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Use sales forecasting and strategic planning to ensure increased census of Otterbein services, analyzing business developments and monitoring market trends.
Coordinate and participate in promotional activities (open houses) and public functions, working with the public, leadership, and potential residents/family members, to market and promote our services
Represent Otterbein at various public functions, such as open houses, senior center/chamber/church/etc. seminars or meetings, and answering questions posed by persons interested in Otterbein
Conduct tours for potential residents.
Explain all issues related to residency including finances to potential residents.
Keeps records of persons contacted and gathers personal information from persons who need further contact from Otterbein representatives.
Formulate, direct, and coordinates marketing and promotional efforts.
Work in conjunction with the Corporate Marketing Team, and the Otterbein resident events and program development teams; to optimize the Otterbein unique selling proposition, promote Otterbein’s mission and objectives and create leverage throughout the organization.

Benefits

Medical Insurance with free virtual doctor visits
Vision & Dental Insurance
Pet Insurance
Life Insurance
Employee Assistance Program (EAP) for personal and professional support
401(k) Retirement Savings Plan with company match
Paid Time Off (PTO) that accrues immediately from day one
Paid Holidays for a healthy work-life balance
Access to DailyPay , enabling you to access up to 100% of your earned wages on a daily basis
Tuition Reimbursement up to $5,250 per year for ANY field of study
Tuition Discounts through exclusive partnerships with the University of Cincinnati, University of Toledo, and Hondros College
Employee-Sponsored Crisis Fund available for those facing unforeseen challenges
Legal & Identity Theft Protection
University Partnerships with University of Cincinnati, University of Toledo , and Hondros College for exclusive tuition discounts
Multiple Partner Discounts available for various products and services through Access Perks
Access to 1,000s of hours of personal and professional development material through RightNow Media @ Work