Sales and Marketing Director

Brookdale Lake View • Chicago, IL

296d • $76,870 - $97,920

About The Position

Voted by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity, Brookdale Lake View, a beautiful 256 apartment Independent Living & Assisted Living community, is seeking a Sales & Marketing Director to join our leadership team. We are located within walking distance of Lincoln Park & Lake Michigan. The Sales & Marketing Director position offers a competitive base salary plus commission, with additional earning opportunity through our President's Club! We are looking for a sales and marketing professional with a proven track record of generating and closing qualified leads. As our Sales & Marketing Director, you will partner with the Executive Director and District Director of Sales to improve occupancy at our independent living & assisted living community. We will provide you with the training and support to develop referral sources and bring in new residents. In this role, you will supervise two sales associates. Are you Commission Driven? Receive commission for each move-in! You will receive a % of the revenue you produce! Brookdale is a Great Place to Be. Our community thrives off of our family-like atmosphere. Everyone is family here and that sets us apart from others in our area. You won't find a better place to work that works together as one team to ensure our residents are our top priority. Our residents are very active, our employees are wonderful, always smiling & we offer a warm, caring environment.

Requirements

• Must have at least 5 years sales management experience; strong leadership & communication skills.
• Experience in senior living, hospitality, healthcare a plus!
• Proven track record of generating and closing a high percentage of qualified leads.
• Ability to effectively listen and communicate both verbally and in writing.
• Must be self-directed, able to prioritize tasks as well as have the ability to accept directives.
• Team player with industry knowledge and the ability to connect with families.
• Ability to build effective relationships with local business partners.
• Solid business development & event planning skills.

Nice To Haves

• Bachelor's Degree in Marketing, Business, or related field from an accredited college or university is preferred.
• Previous experience with contact management database, Microsoft Word, Excel, and Outlook is preferred.

Responsibilities

• Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans to include completing sales calls and closing sales.
• Develops and maintains relationships with and generates leads through residents, family, and professional referral sources.
• Plans, coordinates, and implements monthly prospect and/or referral source activities and events.
• Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
• Supervises the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s) to achieve the desired results of the community marketing and business plans.
• Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs.
• Responds promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families.
• Provides appropriate community and company information to anyone who inquires.
• Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
• Completes outside Business Development sales calls to meet or exceed the established goals for professional leads per week as set by the community marketing plan with Regional Sales management guidance.
• Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.
• Provides information and conducts presentations about services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.
• Researches and provides recommendations for content and delivery of brochures, flyers, press releases and other forms of media that promote the community services.
• Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours and collects and analyzes data to prepare weekly and monthly reports.

Benefits

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages
• Optional voluntary benefits including ID theft protection and pet insurance
• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Nursing and Residential Care Facilities
• Education Level: Bachelor's degree