Sales and Marketing Coordinator (Full Time)

All Career • Louisville, KY

5h

About The Position

Job Responsibilities Assist in executing marketing and sales strategies and objectives. Marketing: Work with the PSC team to learn Itterable and Umbraco platforms in order to build, write and schedule website and email content. Develop and execute advertising and promotional partnerships with third parties to drive incremental market exposure and volume. Maintain up-to-date information on website including hours, attractions, pricing and more. Support park ticketing needs including briefing and testing tickets. Support the park’s social media program by developing ideas, capturing, and scheduling content. Ensure all marketing, advertising & promotional activities, internal and external, exude the Herschend Family Entertainment core principles. Plan and execute marketing activations for special programs and events both at the park and in the community, including grassroots guerilla marketing tactics. Assist with the printing and placement of in-park signage. Support the park’s influencer program (paid and unpaid). Group Sales: Arrange a full calendar of opportunities to network with prospects; representing Kentucky Kingdom in the Louisville, Nashville, Indianapolis, and surrounding demographic marketing areas. Coordinate consignment program including servicing existing accounts, as well as cultivating new partnerships; manage relationships including ticket inventory and reconciliation, prospecting events and other customer retention programs. Support execution of offsite sales events for Kentucky Kingdom. Fulfill group sales orders including collecting payment, printing and mailing group ticket orders, including post office runs and occasional in-person ticket deliveries. Assist with daily catered picnics, including setting up, confirming menus, collecting and distributing tickets, and monitoring group attendees. Prepare weekly reports and provide updates for catering meetings. Data analysis for current program performance; using data to create future acquisition strategies and plans. Compile sales and activity reports, including meeting outbound call/email quota as set by the Sales Manager. Develop sales collateral and proposals in partnership with the Sales Manager. Coordinate and implement group marketing initiatives with the Sales Manager. Other duties as assigned.

Requirements

• Bachelor's degree in business or related field required.
• Proficient in MS Office; Content Management Systems and website analytic programs.
• Driven self-starter with a passion for meeting new people and developing relationships.
• Highly organized with strong verbal and written communication skills.
• Ability to travel to attend expos and networking events both during and outside of scheduled hours.
• Ability to work a flexible schedule including some weekends, evenings, and holidays
• Ability to walk and stand occasionally .25 – 2.5 hours a day.
• Ability to bend, sit and squat continuously 5.5 - 8 hours a day.
• Physical ability to occasionally lift up to 30 pounds with assistance .25 – 2.5 hours a day.
• Ability to continuously withstand extreme weather conditions including heat, humidity, cold, precipitation and wind up to 8 hours a day.
• Ability to continuously tolerate noise and stress to accommodate large numbers of customers for up to 8 hours a day.

Responsibilities

• Assist in executing marketing and sales strategies and objectives.
• Work with the PSC team to learn Itterable and Umbraco platforms in order to build, write and schedule website and email content.
• Develop and execute advertising and promotional partnerships with third parties to drive incremental market exposure and volume.
• Maintain up-to-date information on website including hours, attractions, pricing and more.
• Support park ticketing needs including briefing and testing tickets.
• Support the park’s social media program by developing ideas, capturing, and scheduling content.
• Ensure all marketing, advertising & promotional activities, internal and external, exude the Herschend Family Entertainment core principles.
• Plan and execute marketing activations for special programs and events both at the park and in the community, including grassroots guerilla marketing tactics.
• Assist with the printing and placement of in-park signage.
• Support the park’s influencer program (paid and unpaid).
• Arrange a full calendar of opportunities to network with prospects; representing Kentucky Kingdom in the Louisville, Nashville, Indianapolis, and surrounding demographic marketing areas.
• Coordinate consignment program including servicing existing accounts, as well as cultivating new partnerships; manage relationships including ticket inventory and reconciliation, prospecting events and other customer retention programs.
• Support execution of offsite sales events for Kentucky Kingdom.
• Fulfill group sales orders including collecting payment, printing and mailing group ticket orders, including post office runs and occasional in-person ticket deliveries.
• Assist with daily catered picnics, including setting up, confirming menus, collecting and distributing tickets, and monitoring group attendees.
• Prepare weekly reports and provide updates for catering meetings.
• Data analysis for current program performance; using data to create future acquisition strategies and plans.
• Compile sales and activity reports, including meeting outbound call/email quota as set by the Sales Manager.
• Develop sales collateral and proposals in partnership with the Sales Manager.
• Coordinate and implement group marketing initiatives with the Sales Manager.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level