Sales and Events Manager
About The Position
Dawn Ranch is a thoughtfully restored destination resort nestled along the Russian River in Sonoma County. Known for its elevated yet approachable aesthetic, Dawn Ranch hosts weddings, social celebrations, and curated retreats that prioritize connection, nature, and experience. We are seeking an Event Sales Manager who thrives on relationship-building and revenue generation within the social and events market. The Event Sales Manager is responsible for driving revenue and market share across Dawn Ranch’s social event segments, with a primary focus on weddings, social celebrations, and wellness-oriented retreats. This role is highly client-facing and relationship-driven, serving as a brand ambassador for Dawn Ranch while cultivating new business, managing qualified inbound leads, and expanding strategic partnerships within the local and regional events community. This position is ideal for a sales professional who enjoys hosting property tours, building trust with clients and planners, and converting interest into confirmed business.
Requirements
- Proven experience in sales, event sales, or hospitality sales with demonstrated revenue success
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office and comfort using CRM and sales systems
Nice To Haves
- Established network within weddings, social events, destination management, or related industries strongly preferred
Responsibilities
- Proactively identify, pursue, and secure new social event business, including weddings and retreats
- Respond to qualified inbound leads while maintaining strong follow-up and conversion discipline
- Build and maintain relationships with wedding planners, event professionals, wellness partners, and local industry contacts
- Participate in bridal shows, open houses, site visits, and networking events to generate new business
- Conduct ongoing market research within the social and wedding space, including competitive insights and SWOT analysis, and provide quarterly market feedback
- Lead client conversations from initial inquiry through contract execution
- Review and present estimates and contracts with clients, ensuring alignment with property policies, pricing strategy, and revenue goals
- Actively identify opportunities to upsell and cross-sell lodging, food and beverage, buyouts, and ancillary experiences
- Conduct professional, engaging property tours that showcase Dawn Ranch’s unique offerings
- Serve as a trusted advisor to clients throughout the sales process, delivering a thoughtful, responsive, and polished experience
- Manage and curate the Dawn Ranch Pinterest account to support wedding and social event inspiration
- Leverage third-party platforms including WeddingWire, The Knot, and Sonoma County Tourism Hospitality Hub to increase visibility and lead generation
- Collaborate with internal marketing partners to align messaging and brand representation
- Work closely with Sales Support, who supports administrative and documentation tasks, allowing this role to remain focused on revenue-generating activity
- Collaborate cross-functionally with operations, food and beverage, and leadership teams to ensure smooth event execution and client satisfaction
- Utilize Microsoft Office 365 and internal sales systems to manage accounts, reporting, and pipeline activity
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
