Sales and Community Liaison

BrightSpring Health Services-posted 4 days ago
Full-time • Mid Level
Bowling Green, KY
5,001-10,000 employees
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Our Sales and Community Liaison is a relationship-driven field representative supporting growth, retention, and member satisfaction for Institutional Special Needs Plans (ISNP) and Institutional-Equivalent Special Needs Plans (IESNP). This role strengthens partnerships within long-term care and skilled nursing facilities by educating staff, supporting enrollment processes, planning events, and ensuring a consistent presence for current and prospective members.

  • Facility Engagement & Awareness
  • Develop strong relationships with facility staff (social services, activities, nursing).
  • Serve as the on-site expert for ISNP/IESNP plan awareness and engagement.
  • Plan and execute educational and social events to promote the plan.
  • Sales Support & Communication
  • Collaborate with assigned Account Executive to identify opportunities for membership growth.
  • Bridge communication between facility staff and Account Executive.
  • Assist with scheduling resident/family appointments and follow-ups.
  • Member Retention & Support
  • Conduct personalized visits with current plan members to provide benefit updates and 1:1 engagement.
  • Distribute educational materials and promote understanding of plan benefits.
  • Support satisfaction and retention initiatives throughout the member lifecycle.
  • Enrollment & Documentation
  • Support the timely submission and accuracy of enrollment documents.
  • Assist facility staff in understanding required forms and workflows.
  • Territory Management
  • Maintain a structured visit schedule across assigned facilities.
  • Identify and communicate facility-specific opportunities or concerns.
  • Event Planning
  • Organize and host on-site events independently or in collaboration with sales team.
  • Track attendance, distribute materials, and collect informal feedback.
  • Reporting & Documentation
  • Document visits, interactions, and outcomes in Salesforce or CRM system.
  • Provide regular reporting on member touchpoints, facility activity, and event outcomes.
  • Compliance & Brand Representation
  • Ensure adherence to CMS guidelines related to marketing and engagement.
  • Represent the plan professionally, maintaining consistent branding and message alignment.
  • High School Diploma or GED required
  • 2–4 years of relevant experience in healthcare, long-term care, senior services, or outreach required
  • Excellent interpersonal and communication skills.
  • Self-starter with strong organizational abilities.
  • Experience using CRM tools (Salesforce preferred) and Microsoft Office.
  • Valid driver’s license and reliable transportation for facility travel.
  • Travel 75-100%
  • Associate’s degree in Healthcare Administration, Social Work, Public Health, Marketing, or Gerontology preferred
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