Sales and Campaign Coordinator

Lamar Advertising Company•Westland, MI

34d•Onsite

About The Position

Do you have an interest in marketing strategy and possess strong organizational skills? This position is a key member of our sales team, working with Lamar account executives and customers to build innovative outdoor advertising campaigns that deliver results. Our Lamar office in Detroit, Michigan is now hiring a new sales team member to help us bring effective outdoor advertising campaigns to life for brands in Detroit, MI and the surrounding areas. The purpose of the Sales & Campaign Coordinator is to perform all sales administrative functions occurring both before and after the contract phase of the sales cycle. This includes: prospecting new customer leads for the sales team, preparing sales presentations and proposals, and coordinating the execution of advertising campaigns sold by the sales team. In addition, there may be other tasks assigned by Account Executives, the Sales Manager, and/or General Manager. Why Lamar? Rated #1 Sales team for 2025 on Comparably, our Sales Account Executives are the connection between Lamar and the communities we serve. Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities. Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

Requirements

Work requires an excellent command of the English language.
Proficient in Microsoft Office and Gmail applications
Must have high level of interpersonal skills to handle sensitive and confidential situations.
Position continually requires demonstrated poise, tact and diplomacy
Ability to timely and accurately enter and compile data
Energy, enthusiasm, and the ability to meet deadlines
High level of organizational skills, and excellent attention to detail.
Creativity, initiative combined with commercial awareness.
Knowledge of common public relations practices
Strong written (Email) and verbal communication skills
Highly organized with a systematic approach to detail-oriented work
Comfortable working in a deadline driven environment
Ability to work independently and act on own initiative
Problem solving
High school diploma or equivalent required
2 years of related experience, preferably in sales, marketing, or administrative roles
Experience in data management and Gmail preferred
Or an equivalent combination of education and experience

Nice To Haves

Bachelor’s degree preferred

Responsibilities

Prospecting new customers leads for the sales team.
Prepares sales presentations and proposals.
Provides product, promotion, and pricing information by clarifying customer request; selecting appropriate information; forwarding information; answering questions.
Coordinates and enters requests for charting or assists with the charting function
Coordinates and enters request for conceptual (sample) art for the AE’s.
Maintains customer database or CRM by inputting customer profile and updates; preparing and distributing reports.
Tracks sales expenses by tracking, consolidating, analyzing, and summarizing expenses; forwarding for reimbursement.
Updates job knowledge by participating in educational opportunities.
Coordinating and monitor the ongoing activities and internal communications related to advertising campaigns to ensure on-time and contractual campaign execution while delivering excellent customer.
Informing Account Executives and customers about the current status of advertising campaigns.
Coordinating, managing, reviewing campaign progress and delivering the customer installation and proof of performance information.
Coordinate and/or obtain approval from the client on artwork
Coordinate and communicate panel locations in “to be determined” situations.
Resolves problems during campaign by investigating; identifying solutions; notifying AE’s, managers and customers.

Benefits

A Monday - Friday, 8:00 am - 5:00 pm in-office work schedule
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays including Presidents Day and Juneteenth
A comprehensive 3 to 6-week training program
Career advancement opportunities
Ongoing professional development and internal leadership programs to maximize your career potential
Multiple medical plan options
Hospital, Accident, and Critical Illness coverage
Short and long-term disability and paid parental leave
Dental and vision insurance
401K plan with company match
Employee stock purchase program
Wellness program incentives such as medical plan premium holidays and HSA contributions