The RBDC’s Sales Activator primary role is to increase winning versus competition in Large Format accounts. LONG TERM SALES DRIVERS Drive collaborative relationships with internal and external customers and stakeholders Drive in store presence in line with Perfect Store standards Increase permanent product disruption points at ambient and cold locations in store above competition Maintain and Increase product range in all stores BUSINESS DEVELOPMENT Coverage of defined territory. Complete all calls allocated to individual territory Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner Proficiency in retailer ways of working (terminology) increasing opportunities to expand in-store presence Retail satisfaction responses should highlight sales effectiveness to include category education, current state of business for account, quality of sales call SHORT TERM SALES DRIVERS Drive execution of agreed and over and above national and local promotion opportunities Report non-compliance in a timely manner Pre-sell to accounts all promotional activity. 30-60-90 day outlook on activity. Responsible to drive effective communication amongst RBDC distribution team. Ensuring best in class account service Lead all market activations to in-store activations for all accounts