Sales Activation Strategist

B101 5wbqb•Saint Paul, MN

46d

About The Position

Partner with Account Executives to identify and develop non-traditional revenue opportunities. Attend client meetings to present custom solutions and provide strategic consultation. Develop and pitch creative sponsorship packages, branded content ideas, and event integrations. Lead brainstorming sessions to generate new concepts and revenue opportunities. Collaborate with internal teams (creative services, promotions, digital, production) to bring concepts to life. Facilitate cross-departmental communication to ensure successful execution and performance tracking. Support the Sales Activation Manager in aligning promotional opportunities with sales goals. Assist in creating sales playbooks, product guides, and campaign summaries. Track performance and ROI of non-traditional campaigns and provide post-campaign reporting. Stay informed on industry trends in sponsorship, branded content, and experiential marketing. Represent the station at client and community events as needed.

Requirements

1+ years of experience in media sales, sponsorship development, or integrated marketing.
Proven ability to develop creative, client-focused solutions that drive results.
Strong presentation, storytelling, and communication skills.
Ability to manage multiple projects and collaborate across departments.
Proficiency in PowerPoint, Excel, CRM systems, and campaign management tools.
Valid driver's license, reliable transportation and clean driving history as determined by the Company.

Nice To Haves

Certifications in marketing, content strategy, or digital media are a plus.

Responsibilities

Partner with Account Executives to identify and develop non-traditional revenue opportunities.
Attend client meetings to present custom solutions and provide strategic consultation.
Develop and pitch creative sponsorship packages, branded content ideas, and event integrations.
Lead brainstorming sessions to generate new concepts and revenue opportunities.
Collaborate with internal teams (creative services, promotions, digital, production) to bring concepts to life.
Facilitate cross-departmental communication to ensure successful execution and performance tracking.
Support the Sales Activation Manager in aligning promotional opportunities with sales goals.
Assist in creating sales playbooks, product guides, and campaign summaries.
Track performance and ROI of non-traditional campaigns and provide post-campaign reporting.
Stay informed on industry trends in sponsorship, branded content, and experiential marketing.
Represent the station at client and community events as needed.