Sales Account Executive

Lamar Advertising Company•Toledo, OH

4h•Hybrid

About The Position

Lamar Advertising is seeking a Sales Account Executive to join their sales team in Toledo, Ohio. This role focuses on connecting with communities through advertising and bringing innovative outdoor advertising campaigns to life for brands in Toledo, OH and surrounding areas. The ideal candidate understands the link between marketing and sales and is enthusiastic about every sale. Lamar's Sales Account Executives are crucial in building long-term advertising relationships and growing both Lamar's sales and community ties. Lamar is recognized as a Great Place to Work and a "Best Company to Work For" by U.S. News & World Report. Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies globally, with over 360,000 displays across the United States and Canada, offering ad space through billboards, interstate logos, handpainted murals, transportation, airports, and a large network of digital billboards. The company operates with honesty and integrity, fostering a people-first culture that values connection, community involvement, and transparency.

Requirements

Comfort making cold calls over the phone and in-person
Ability to make oral presentations and clearly articulate policies and procedures
Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
Motivation to learn new technology and systems
Ability to exhibit effective time management and self-organization
Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
Ability to communicate professionally both verbally and in writing
Ability to perform effectively under fluctuating workloads
A knack for making connections and gaining the trust of others
Ability to meet a sales quota and utilize general sales techniques
Intrinsic self-motivation to overcome challenges and meet goals
Resilience in response to rejection
Current and Valid Driver’s License required
Proficiency in Microsoft Office Suite

Nice To Haves

College Degree preferred
Previous Outdoor Advertising sales experience preferred
CRM experience preferred

Responsibilities

Meet and exceed sales targets and monitor personal sales data and reports
Target businesses in the assigned area and visit each established Lamar client as well as competitors' clients in a specified time frame
Exhibit working knowledge of local and national competition
Cluster accounts to work them efficiently
Identify potential growth areas and open new accounts
Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
Develop new product knowledge and selling skills
Actively participate in sales meetings, regional meetings, seminars, and trade shows
Perform administrative duties, such as: Maintaining daily, weekly, and monthly sales plans a month in advance
Follow up on all client production orders and problem-solve any issues that may arise
Maintaining organized and up-to-date records of clients and sales activity

Benefits

Comprehensive 90-day training program with opportunities to participate in our corporate-hosted Lamar Sales School
Multiple medical plan options and health savings account
Hospital, Critical Illness, and Accident coverage
Dental and vision insurance
Short and long-term disability and paid parental leave
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including Presidents Day and Juneteenth
Employee Stock Purchase Plan
401(k) plan with company match
Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
A people-first culture that invests in connection, community involvement, and transparency around employee feedback
Ongoing professional development and internal leadership programs to maximize your career potential
Advancement opportunities, as our goal is to promote all Sales Managers from within!