Sales Account Executive

Nexstar Media Group, Inc.•Roanoke, VA

10d

About The Position

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and demonstrating to potential clients the merits of television and digital advertising on WFXR/WWCW/WFXRtv.com and Nexstar Digital platforms. We serve Roanoke, Lynchburg, the New River Valley, and surrounding counties. As a member of our team, you’ll visit local businesses, find out what makes them unique, and help craft creative plans to share that information with our audience to help their businesses grow and thrive. Implements strategies to consistently grow revenue and exceed revenue goals. Establishes credible relationships with local business community. Prospect, qualify, close, and grow NEW business. Makes sales calls on existing and prospective clients. Maintains assigned accounts and develops new accounts. Prepares and delivers sales presentations to clients. Continue to learn and implement new strategies and products. Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. Be an advocate for our products and programs. Provides clients with information regarding rates for advertising placement in all media. Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Work with creative services in the production of client’s creative elements for both broadcast and digital advertising campaigns. Responsible for order entry, contracts, follow-up, and collections. Performs other duties as assigned.

Requirements

Bachelor’s degree in Marketing, Advertising, or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Experience in media or digital sales preferred
Valid driver’s license with an acceptable driving record
Experience achieving long-range objectives and implementing the strategies and actions to achieve them
Knowledge of digital marketing basics (Google/Facebook, etc.) preferred
Proficiency in MS Office products including Word, Excel and PowerPoint and basic office equipment required

Nice To Haves

Experience in media or digital sales
Knowledge of digital marketing basics (Google/Facebook, etc.)

Responsibilities

Generates advertising revenue by calling on established agencies and cold-calling new prospects
Demonstrates to potential clients the merits of television and digital advertising
Visits local businesses to understand their unique qualities
Crafts creative plans to share business information with the audience
Implements strategies to consistently grow revenue and exceed revenue goals
Establishes credible relationships with the local business community
Prospect, qualify, close, and grow NEW business
Makes sales calls on existing and prospective clients
Maintains assigned accounts and develops new accounts
Prepares and delivers sales presentations to clients
Continue to learn and implement new strategies and products
Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible
Be an advocate for our products and programs
Provides clients with information regarding rates for advertising placement in all media
Develops advertising schedules with clients and station personnel responsible for placing advertising into station media
Work with creative services in the production of client’s creative elements for both broadcast and digital advertising campaigns
Responsible for order entry, contracts, follow-up, and collections
Performs other duties as assigned