Sales Account Executive
About The Position
Lamar Advertising is seeking a Sales Account Executive for its Daytona Beach, Florida office. This role involves connecting with the community through advertising, understanding the link between marketing and sales, and being enthusiastic about achieving sales goals. The primary purpose is to meet and exceed sales objectives in an assigned territory by promoting and selling outdoor advertising to qualified advertisers. The Account Executive is expected to use professional sales techniques and develop long-term advertising relationships to grow Lamar advertising sales. Lamar Advertising has been recognized as a "Best Company to Work For" by U.S. News & World Report. The company, founded in 1902, is one of the largest outdoor advertising companies globally, with over 360,000 displays across the U.S. and Canada, helping businesses reach broad audiences. Lamar operates with honesty and integrity, fostering a people-first culture that values connection, community involvement, and transparency.
Requirements
- Comfort making cold calls over the phone and in person
- Ability to make oral presentations and clearly articulate policies and procedures
- Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
- Motivation to learn new technology and systems
- Ability to exhibit effective time management and self-organization
- Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
- Ability to communicate professionally both verbally and in writing
- Ability to perform effectively under fluctuating workloads
- A knack for making connections and gaining the trust of others
- Ability to meet a sales quota and utilize general sales techniques
- Intrinsic self-motivation to overcome challenges and meet goals
- Resilience in response to rejection
- Current and Valid Driver’s License required
- Proficiency in Microsoft Office Suite
Nice To Haves
- College Degree preferred
- Previous Outdoor Advertising sales experience preferred
- CRM experience preferred
Responsibilities
- Meet and exceed sales targets and monitor personal sales data and reports
- Target businesses in the assigned area and visit each established Lamar client as well as competitors' clients in a specified time frame
- Exhibit working knowledge of local and national competition
- Cluster accounts to work them efficiently
- Identify potential growth areas and open new accounts
- Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
- Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
- Develop new product knowledge and selling skills
- Actively participate in sales meetings, regional meetings, seminars, and trade shows
- Perform administrative duties, such as: Maintaining daily, weekly, and monthly sales plans a month in advance
- Follow up on all client production orders and problem-solve any issues that may arise
- Maintaining organized and up-to-date records of clients and sales activity
Benefits
- A Monday-Friday 8a-5p schedule with paid holidays, with a combination of time spent in the office and selling in the field
- First-year earning potential of $60,000 - $85,000, including commissions, dependent on experience and selling ability
- No commission cap, so earning potential is unlimited as you grow your book of business!
- Monthly auto and cell allowances for work-related expenses
- Comprehensive 2-week training program with opportunities to participate in our corporate-hosted Lamar Sales School
- Multiple medical plan options and health savings account
- Hospital, Critical Illness, and Accident coverage
- Short and long-term disability and paid parental leave
- Dental and vision insurance
- 120 hours of paid time off (PTO) that increases with tenure
- 12 paid company holidays, including Presidents Day and Juneteenth
- Employee Stock Purchase Plan
- 401(k) plan with company match
- Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
- A people-first culture that invests in connection, community involvement, and transparency around employee feedback
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
Number of Employees
501-1,000 employees
