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The Rural 1st Loan Officer (RLO) is a sales position primarily responsible for building relationships with business contacts and customers in the consumer market segment. The RLO will use his or her knowledge of the consumer marketplace, products and finance to fully understand the customer's or prospect's business and personal plans and then market the Farm Credit Mid-America/Rural 1st financial services that best meet the needs. The RLO has the responsibility for originating credit to their customers by assessing the request and obtaining business and financial information needed to determine the viability and profitability of the deal. After initially screening for soundness, the RLO submits the information to an analyst, underwriter or scoring system for final decision. The RLO leads the customer relationship and often coordinates with others to serve the customer's loan, lease, crop insurance and servicing needs.