Route Sales Director

Flowers Foods Inc.•Garden Grove, CA

44d

About The Position

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery - it's a delightful journey into the heart of flavor and community. Flower Foods, Inc. is looking to add a talented Route Sales Director to our quickly growing team! This position is responsible for managing and supporting Route Sales Representatives efforts to manage customerrelationships, engage in sales activities, grow their customer base, seek new selling opportunities in the marketand track sales data. In this role, RSD's will be responsible for developing recommended sales strategies to buildsales, the customer base, and brand recognition. Route Sales Directors will spend the vast majority of their timepersonally interacting with customers and Route Sales Representatives in the market to complete these tasks.Route Sales Directors will work independently with minimal supervision. RSD's will review and analyze pertinentsales and marketing data and provide updates and recommendations to the Market VP to discuss ways to improvecustomer relationships, increase selling opportunities, and enhance the relationship with RSRs.

Requirements

At least 5 years of relevant experience in general management or sales. Past experience as a sales rep,distributor, or other sales position required.
Bachelor's degree (preferably Sales or Business Administration) or equivalent experience

Responsibilities

Oversee general business operations and activities within assigned area; develop budget and market merchandising and advertising in partnership with the Business Units and Marketing for assigned area
Exercise discretion and independent judgment in carrying out job duties
In conjunction with Route Sales Representatives, call on customers to promote additional sales and brand awareness
Advise RSRs on maintaining and developing relationships with customers
Plan and maintain a schedule of regular key account visits to build rapport and generate increased sales
Collaborate with Market VP and RSRs to analyze market and territory opportunities so that they can increase sales and grow territories
Conduct weekly reviews with Market VP to monitor sales data and personal growth objectives
Stay current on consumer insights and adjust sales strategies accordingly
Work with RSRs on potential opportunities to acquire new customers
Work with RSRs on product promotions, displays, and other opportunities to build sales
Track market conditions for customers
Advise RSRs on the effectiveness and frequency of in-store displays and other promotions
Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes - Oxley,Safety, etc.)
Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies and procedures.