PGIM Marketing, RIA Client Marketing Director (Hybrid)

Prudential Financial • Newark, NJ

27d • Hybrid

About The Position

As the Global Asset Management business of Prudential, we’re always looking for ways to improve financial services. We’re passionate about making a meaningful impact - touching the lives of millions and solving financial challenges in an ever-changing world. We also believe talent is key to achieving our vision and are intentional about building a culture on respect and collaboration. When you join PGIM, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading global asset managers! If you’re not afraid to think differently and challenge the status quo, come and be a part of a dedicated team that’s investing in your future by shaping tomorrow today. At PGIM, You Can! We are looking for a highly motivated and creative marketing professional to lead RIA (registered investment advisor) client marketing initiatives. This position is responsible for creating and executing end-to-end integrated marketing campaigns and selective partnership opportunities to grow awareness and consideration of PGIM’s investment capabilities and product suite, including alternatives, ETFs, mutual funds, and SMAs. This position requires close collaboration with internal functional areas including Sales, National Accounts, Product Marketing, Digital Marketing, Design, and legal/compliance staff, in order to see initiatives through to completion.

Requirements

• Bachelor’s degree required in a related field
• 5+ years of B2B marketing and/or client marketing experience in financial services; preferably within wealth or asset management
• Demonstrated understanding of financial markets, asset classes and investment products; experience with alternative investments a plus.
• Deep understanding of the RIA landscape, including trends, challenges, and opportunities.
• Strong analytical mindset with proven ability to interpret complex data sets and translate insights into actionable marketing strategies.
• Proven track record in leveraging data-driven audience segmentation to optimize campaign performance and personalize advisor engagement.
• Strong ability to prioritize and lead multiple projects at a time under tight deadlines.
• Proven track record collaborating across functional teams, building strong relationships with business partners and designing creative solutions.
• High degree of professionalism, excellent work ethic and solutions-oriented mindset.
• Proficient in Microsoft PowerPoint, Excel and Word.
• Experience working with data from Salesforce or other CRM systems.

Nice To Haves

• Series 6 or 7 a plus; future licensing optional

Responsibilities

• Develop and execute a comprehensive marketing strategy tailored to the unique needs of the RIA channel.
• Identify opportunities to deepen advisor engagement and accelerate activation efforts through personalized and innovative marketing tactics and campaigns.
• Create and manage multi-faceted, integrated marketing campaigns focused on RIA advisors, including audience targeting strategies, campaign and journey development, content creation, campaign execution and measurement.
• Collaborate with sales teams to deeply understand selling processes and account nuances, identify lead generation opportunities, and serve as the voice of the RIA advisor to the broader marketing organization.
• Establish and maintain close working relationships with Sales and National Accounts teams and transform business partners’ objectives into effective deliverables and outcomes.
• Lead client marketing activities in support of ongoing sales activity to help drive engagement (i.e. emails, presentations, etc.).
• Analyze campaign metrics on an ongoing basis to determine campaign success and provide insights based on data and feedback on how to improve future campaigns.
• Conduct ongoing competitive research on topics key competitors are focused on and where they are being featured.
• Engage with external partners and relevant media outlets to identify marketing opportunities that expand our reach to advisors; manage channel sponsorships and lead generation campaign opportunities.
• Develop and manage channel and/or partner-specific content, communications, and events.
• Manage the inventory of channel-specific materials to ensure compliance requirements are met, data is current, and messaging is relevant.
• Perform all aspects of marketing compliance review and approval processes.

Benefits

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
• Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director