About The Position

We’re looking for a hands-on Salesforce and GTM systems leader to rebuild, optimize, and scale our revenue infrastructure from the ground up. This is not a “keep-the-lights-on” admin role—it’s a strategic, high-visibility position where you’ll transform Salesforce into the operational backbone of our AI-driven go-to-market engine. In this role, you’ll act as our primary Salesforce authority while also serving as a thought partner in vendor evaluation, systems design, and the buildout of an AI-centric GTM tech stack. In close collaboration with Marketing and Sales, you’ll ensure seamless integration across inbound and outbound tools—so every lead, campaign, and signal flows smoothly through Salesforce and into our revenue processes. You’ll own the design of clean, automated workflows that drive how we capture, score, route, and close deals, while giving leadership the clarity they need to scale a high-growth Series B company. If you’re passionate about Salesforce, love building future-proof systems, and want to influence company-wide decisions on how we leverage AI and automation, this role is for you.

Requirements

  • 3–5+ years as a Salesforce Admin, RevOps Manager, or similar in SaaS.
  • Salesforce Administrator certification (Advanced Admin or Platform App Builder preferred).
  • Proven track record of rebuilding or optimizing Salesforce in a scaling startup.
  • Deep understanding of SaaS funnel metrics and GTM processes (MRR, CAC, LTV, churn, etc.).
  • Experience integrating Salesforce with marketing automation and ABM/intent tools.
  • Strong analytical and technical skills; proficiency with Salesforce automation, workflows, and reporting.
  • Excellent communication skills — able to translate technical builds into business impact.
  • Comfortable working cross-functionally in a fast-paced, high-growth environment.

Responsibilities

  • Design, own, and maintain Salesforce architecture (objects, fields, rules, layouts, permissions, security, compliance).
  • Build and optimize CRM logic and automation to support GTM strategy, including stage progression, lead routing, attribution, and ICP scoring.
  • Enforce sales process discipline through stage gates, locked fields, and duplicate-prevention routines.
  • Drive adoption of CRM tools and processes through training, documentation, and enablement.
  • Collaborate with Sales and Marketing to manage the full lead lifecycle (inbound → MQL → SQL → Proposal → Win) and optimize funnel conversion.
  • Ensure seamless integration of inbound campaigns, ABM programs, partner activities, and GTM systems into Salesforce.
  • Partner with leadership to design and scale the GTM tech stack, including Salesforce integrations and new revenue channels.
  • Build executive and role-specific dashboards, automate recurring reports, and deliver actionable insights to leadership.
  • Monitor and analyze funnel metrics, forecast accuracy, and revenue trends to identify gaps and recommend improvements.
  • Continuously evaluate, pilot and implement where needed emerging technologies (AI, predictive forecasting, automated outreach) to improve efficiency and scalability.
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