Revenue Marketing Manager - Events

Goguardian • El Segundo, CA

310d • $105,000 - $125,000 • Remote

About The Position

At GoGuardian, we're helping build a future where all learners are ready and inspired to solve the world's greatest challenges. Our award-winning system of learning solutions is purpose-built for K-12 and trusted by school leaders to promote effective teaching and equitable engagement while helping empower educators to keep students safe. The Sr. Event Marketing Manager will play a crucial role in driving and implementing GoGuardian's event marketing strategy. This role requires a highly motivated and creative individual with a passion for events and a proven track record of success in planning, executing, and measuring impactful events that span the customer journey. The ideal candidate will have extensive experience in event marketing, a strong understanding of marketing principles, and the ability to manage complex projects from conception through completion.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in event marketing, with a proven track record of success in planning and executing high-impact events.
• Experience in developing and managing event budgets.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication, interpersonal, and presentation skills.
• Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights.
• Comfortable working in a remote environment using Google Suite, Slack and project management tools such as Jira/Airtable.

Nice To Haves

• Experience in both B2B and B2C event activations.
• Prior edtech experience.

Responsibilities

• Develop an integrated event strategy aligned with overall marketing and business objectives.
• Ensure events support multiple stages of the sales and marketing funnel (ex: lead generation, brand awareness, customer retention).
• Reinforce GoGuardian's brand positioning through strategic partnerships, event activations, and brand appearances.
• Define target audiences, goals, and key performance indicators (KPIs) for each event.
• Own and maintain the GoGuardian event calendar, capturing all instances of event activations and brand appearances.
• Develop and manage budgets for individual events, ensuring cost-effectiveness and maximum ROI.
• Negotiate contracts with vendors and suppliers to secure favorable terms.
• Utilize various marketing channels (digital, social media, email) to drive event attendance.
• Implement registration processes and tools to track attendee numbers.
• Monitor and analyze attendance data to inform future event planning.
• Build and maintain cross-functional relationships with sales teams to ensure proper lead follow-up.
• Conduct post-event evaluations to assess the success of the event against predefined KPIs.
• Gather feedback from attendees and stakeholders for continuous improvement.
• Build and maintain relationships with industry partners, vendors, sponsors, and key stakeholders.
• Provide detailed reports on the performance of events, including key metrics and insights.

Benefits

• Competitive pay, complete health insurance, 401(k) matching, and an employee equity plan.
• Flexible time off, 13 paid holidays, paid parental leave, and a paid year-end holiday break.
• A robust catalog of benefits that support your professional growth and personal wellbeing: wellness days, work from home funds, fertility adoption reimbursement, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: Bachelor's degree