Justworks-posted 3 months ago
$122,000 - $134,200/Yr
Full-time • Mid Level
Hybrid • New York, NY
1,001-5,000 employees
Professional, Scientific, and Technical Services

As a Field Activation Specialist at Justworks, you will drive the execution of strategic go-to-market (GTM) plays across Sales, Customer Success, and Partnerships. You will own the creation of field toolkits and the campaign-level activation efforts aligned to key growth priorities such as upsell, retention, and channel motions. This role requires a solutions-oriented and agile collaborator who can quickly translate strategic goals into actionable resources for frontline teams. The ideal candidate will have a comprehensive understanding of revenue roles, a customer-first mindset, and the ability to leverage data and tools to enhance program impact.

  • Critically and strategically design programs that leverage multiple learning modalities including live training, e-learning, workshops, videos, microlearning, and on-the-job resources.
  • Build and maintain practical resources and toolkits, such as scripts, email templates, customer-facing decks, and battlecards, to support the execution of GTM plays.
  • Plan and lead activation communications to ensure high field engagement and adoption of new strategies.
  • Act as a subject matter expert on core enablement and revenue tools including Gong, Salesforce, Salesloft, and learning management systems.
  • Work closely with cross-functional partners in Product, Sales, Marketing, and Operations to design programs and establish feedback loops for continuous improvement.
  • Analyze program effectiveness based on feedback, metrics, and performance outcomes to iterate and optimize initiatives.
  • 2-5 years of experience in a GTM, Sales, or Field Enablement role, with a focus on strategy and execution.
  • Demonstrated ability to design and deploy GTM plays and field toolkits.
  • Strong analytical skills with the ability to measure and report on the impact of enablement efforts.
  • Exceptional project management and communication skills, capable of translating strategic goals into actionable plans for frontline teams.
  • Familiarity with key metrics related to GTM performance, including campaign adoption, pipeline influence, and revenue impact.
  • Proficiency with core enablement and revenue tools, including Salesforce, Gong, Salesloft, and content platforms.
  • Welcoming and casual environment
  • Great benefits
  • Wellness program offerings
  • Company retreats
  • Opportunity to interact with and learn from leaders in the startup community
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